Meet Sarika Patel | Founder and Creator of Heirlūm Hangers

We had the good fortune of connecting with Sarika Patel and we’ve shared our conversation below.

Hi Sarika, do you have some perspective or insight you can share with us on the question of when someone should give up versus when they should keep going?
This question hits close to home. I’ve asked myself this more times than I can count. When we talk about success, we often default to numbers—revenue, followers, growth. And while those metrics matter, they aren’t the full picture. There’s another kind of success I’ve come to appreciate: the kind rooted in personal growth.

Running this business has taught me more than I could have imagined—not just about product development, branding, or marketing, but about people, perseverance, and myself. I’ve developed skills I never had, learned how to be resilient in the face of disappointment, and how to stay grounded in my values when things felt uncertain.

There have been moments where I’ve wondered, “Is this where I give up?” But each time, I realize I’m not ready. Not because I’m stubborn, but because this journey still means something to me. Giving up implies failure—but how can it be failure when I’ve gained so much?

I don’t think there’s a clear formula to decide when to stop. But if your desire to keep learning, growing, and creating still outweighs the frustration, then it’s worth continuing. I haven’t reached every goal I set—but I’m still showing up. And sometimes, that’s success in itself.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Heirlūm Hangers is a luxury wedding hanger company rooted in intention and emotion. We create elevated, personalized hangers for bridal gowns—heirloom-quality pieces designed to become part of your wedding day and long after. What sets us apart is that we’re offering something people often don’t realize they need—until they see it. A hanger may seem like a small detail, but it’s the first thing that holds your dress. And when done right, it becomes a meaningful keepsake or an unforgettable gift.

The idea came from a very personal place. I had a painful memory from my own wedding that stayed with me, and I wanted to create something that could make that moment better for someone else. That’s how this all began—with the hope that a thoughtful, beautiful piece could hold meaning beyond the wedding day.

Getting here was anything but easy. In fact, this has been the hardest thing I’ve ever done. I’ve had to learn new skills, wear every hat, and constantly push through doubt and rejection. But I kept going because I believed in the vision—and I still do.

There have been so many lessons along the way, but the biggest one is to trust your gut. Sometimes it’s wrong—but even then, at least you’re living by your own truth, not someone else’s expectations.

If there’s one thing I want the world to know about Heirlūm Hangers, it’s that we’re not just selling a product—we’re helping preserve a memory.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
If my best friend was visiting for the week? Easy. I’d keep it close to home—Montrose.
I’m a Montrose gal through and through, and luckily, you don’t have to go far to have the best time. We’d start the day with coffee at Agora—there’s nothing like that cozy, old-world charm to ease into the morning. Then we’d take a stroll along the Bayou, just to feel like we earned lunch.

If we’re feeling adventurous, we’d head to The Post for lunch and rooftop views. But most likely, we’d circle back to B19 for a long lunch and an Aperol spritz—my go-to combo.

Afternoons call for a second coffee, so we’d stop by West End or Siphon before heading home to reset. For dinner, Katami is always a favorite—beautiful space, incredible food.

After that, we’d catch a show at the Symphony or Alley Theatre—both are such gems and make for a perfect night out. And if we still have energy, we’d wrap the night with a cocktail at Melrose.

Honestly, within a mile of Montrose, you can eat, drink, stroll, and experience so much art and culture. It’s the kind of neighborhood that feels like a little world of its own—and I love sharing that with the people I care about.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
This journey wouldn’t have been possible without a village behind me—starting with my husband. From the very beginning, he was in the trenches with me. He stayed up late while I was prototyping, sat through engineering meetings he didn’t have to attend, and drove with me to pick up bulky shipments and move boxes. He’s been my quiet co-founder, even if his name isn’t on the paperwork. Without his support, Heirlūm Hangers wouldn’t exist.

My mom also deserves a huge shoutout. When I first started prototyping, it was her who taught me how to sew. She came over and patiently showed me everything she knew. That skill, passed down from her, was what brought the very first version of our hangers to life.

And then there’s the extended community—engineers, friends, acquaintances—who showed up in unexpected ways. People who connected me to marketers, branding experts, or web developers. People who didn’t have to help but did anyway.

Even the small things matter—like a friend liking your Instagram post or forwarding your business to someone getting married. It’s all encouragement. It all adds up.

When we talk about building a company, we focus so much on the founder. But the truth is, none of us get anywhere alone. I’m endlessly grateful to those who’ve walked beside me—every conversation, favor, late-night brainstorm, or act of kindness made a difference. So, thank you.

Website: https://heirlumhangers.com

Instagram: @heirlumhangers

Other: TT: @heirlumhangers