We had the good fortune of connecting with Andi Ruth Johnson and we’ve shared our conversation below.
Hi Andi Ruth, what is the most important factor behind your success?
There are a few core aspects that I believe have contributed to my success, but focusing on service has to be the greatest factor. As entrepreneurs, we have a tendency to make our businesses about ourselves. After all, our business is our baby! To all the entrepreneurs out there: Lovingly and respectfully, it’s not about you. What do I do when I’m tired, when I’m scared, when I doubt myself, or when perfectionism creeps in? I take action anyway, because someone needs me to. When you focus on serving others, you become resilient. You put your ego aside, you and realize those hearts on your Instagram posts are real human heartbeats. Connect with those humans, understand their needs, and serve them. Again, it’s about them, not you.
What should our readers know about your business?
I am a licensed psychotherapist and certified coach who helps women overcome anxiety and overwhelm so they can reach their best mental and physical shape. I absolutely love serving this population of women because I understand her. Why? Because I am her. Therapists are taught to subscribe to a philosophy called “tabula rasa,” which translates to “blank slate.” We are trained to put the human parts of ourselves aside, so that we can show up unbiased by our own personal experiences. However, after years trying to uphold the tabula rasa philosophy, I realized setting aside the human parts of myself was putting a cap on how deeply I could connect with my clients. Instead, I threw out the rule book, and began practicing what I refer to as “authentic therapy.” Showing up to my sessions as my authentic self, with all of my imperfect humanness, created better outcomes for my clients. The empathy I could tap into allowed my clients to truly feel seen and understood. The more they were seen, the more that shame was shattered and healing could take place. From then on, authenticity became a core value of mine. Rather than operating my business how everyone tells me I “should,” I make decisions based on the way they feel for my authentic self. Growing up, I followed the rules, and I valued being a “good girl” according to society’s standards. Now, I break rules when they create barriers in my business and life, and I simply value being a woman of integrity.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
While most of my best friends and I enjoy curling up at home, wearing pjs, and partaking in girl chat with a glass of wine, there are a few places I love going in the city! Getting some outdoor time by walking around Buffalo Bayou Park followed by a casual brunch at Tout Suite is an ideal morning! Of course, you can’t go wrong with a day of shopping at The Galleria, and enjoying a hand crafted cocktail at The Sugar Room is a great way to end the night. I’m a sucker for a night at a hotel, so experiencing authentic Texas charm coupled with contemporary luxury at Hotel Icon would be perfect. Not to mention, that hotel holds a special place in my heart, since my husband and I stayed there on our wedding weekend! Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My husband, Jordan, has been my biggest supporter! He was by my side when I first started my business, and he’s been there through the messy growth. Anytime I have wanted to invest in my business, attend events, or work long hours, he has encouraged me through it all. He believed in me before I even believed in myself, and I am forever grateful to him for that!
Camille Percy Photography; Kaitlin Branter Photography