We had the good fortune of connecting with Trevor Luthy and we’ve shared our conversation below.
Hi Trevor, we’d love to hear more about how you thought about starting your own business?
I was a musician for pretty much my whole life. I had played in bands, toured the country with an original band, played the cover scene around town, and worked at the School of Rock for years. I developed into the Music Director at the School and decided this was a pretty cool gig. I loved the process, the kids, and the impact we were making on the community. It grew into a passion of mine and eventually, we decided we would like to open one of our own. There wasn’t too much of a strategy when we first got started, we just knew we loved the school and program, wanted to go for it, and worked our butts off to get it up and running!
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I like to say we are a performance-based music education program. Though it is more than that, way more. It is kind of hard to explain our program without going through it and experiencing the whole thing. It is music lessons, it is music theory, music history, music performance. It is a social club, a community center, it is an escape from video games and social media. It is therapy for teenagers and confidence building for kids and budding adults. It is learning your instrument but also learning life and how to work with others and be a part of a team. One of our tag lines is “teaching kids to rock on stage – and in life” which is absolutely spot on.
One of the ways that it usually clicks for parents is when they come to their first season showcase. They are like “whoa, so this is what they do!” I love seeing the parents reactions when they see their kid rocking on their very first song and come off the stage a mile high with pride and confidence. These times are the points where i get the most excited and proud to be a part of this business.
It was not a smooth ride to get to where we are today. One of the things I will mention here is how we were affected by the pandemic. It was a painful grind to make it through last summer. At many points, we thought we were not going to make it and that was a devastating reality. We are still working our way through recovering from that, but thankfully the community has been supportive and stuck with us through the hardships. We are now at our highest enrollment ever, and are still growing!
I am also still learning lessons and how to become an effective owner, teacher, and leader. It has been an uphill climb, but I try to learn from my mistakes and become a better person every day. Of course there are a number of things I would do differently, but also every decision has led me to where I am today so I cannot look back and regret, just try and improve.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Hmmm. Well for me, I enjoy the outdoors any time I can get there. My week would definitely involve some active outdoor activities, a bike ride or walk/run through one of our many local parks, or a round of golf or two somewhere around the city (not too expensive, ha!) I might even bring them down to the beach in Galveston for an afternoon.
I also enjoy good food, atmosphere, and some live music. I might take them out to The Rustic downtown to check out the vibe and see some live music. I would also have to check out one of the great brewery’s we have around town. We have two local spots that have been amazing for our epic open mic nights – Vallensons in Pearland and Friends Uncorked over in Friendswood. Id probably want to hop to one of the local venues around the area to see a real rock and roll concert. Maybe a Scout Bar or Warehouse live show. Wouldn’t want to miss out on some great Mexican food too, maybe an early dinner at Killen’s TMX down here in Pearland for some fajitas and margaritas. Pearland has an endless list of great food!
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
So none of this is possible without my amazing wife Laura. She has absolutely been the biggest supporter, cheerleader, and partner I could have ever asked for. She is involved in almost every decision we make in this school, and has embraced this dream I have had for a long time. I am forever grateful for her support. My wonderful kids, Mason and Lillie, continue to amaze and inspire me every day. I cannot wait to see where they go from here. Love you!
Also, my parents, Lee and Tammy, have been there since the beginning and continue to support my career path and decisions in life. They are crucial to this business and help with everything from watching the desk to giving tours, organizing, greeting customers, helping with our own kids, and just bringing their positive vibe into our school. It has also been great working with my dad, who as a partner in this business, has helped guide me through the process and bring his wisdom into our decision making. My in-laws, Karen and Don Self, deserve a huge shout out here – as they have been such a bright spot in our families life. They were vital for me and led me to turn things around when I was on, let’s just say, more of a downward trend. I can’t say enough for the giant role that they play in our life and all the help, love, and support they give us on a daily basis.
Also, our employees. Can’t miss our amazing staff and employees, who do the hard work everyday and bring our programs to life. They inspire the students, they push the program and go through the grind every day to make this possible. Thank you to all the staff who continue to work hard to make our school great! Also, can’t forget the school students and families we have met over this crazy journey. All of the amazing people in our program have become more like family members to us and we are so happy to have built a relationship with each of them.
One more shoutout here goes to our other partner, Sam Woods, for helping me realize this whole thing was possible. He was a real inspiration to me when we had a talk about why being your own boss and opening up your own path in life was way better and more rewarding than going the safe route. I will never forget that conversation, and I will be forever grateful for it.
From the bottom of my heart. Thank you to all who I have mentioned here!