We’ve always believed that forming a strategy is impossible until you’re clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Don Hutson | Human Performance and Leadership Development Coach

Integrity. It is the one value that has allowed me to stay true to my life’s purpose to help people in a transformational way to unlock and unleash the best of their human potential. There have been a lot of times that I could have done things that would have made more money, but would not have created a transformational change. To do so would not have allowed me to fulfill my purpose. As an example, it would have been easy during the current pandemic to create videos of what we do in our programs and sell them for people to use. And, the result could have been very lucrative from a financial point of view. However, integrity would not allow me to do so, as the transformational changes we work so hard to achieve with our clients are best realized in person. It has never been about the money, it has always been about the purpose. Really making a difference in people’s lives. Read more>>

Tracie Jae | Lead Rebel @ The Quiet Rebel, LLC

The work I do in the world centers on authentic, grace-filled conversations. It matters to me that humans interact with each other in a way that honors each other’s lived experience and recognizing their own biases along the way. I noticed, mostly through failed relationships, that the cornerstone to healthy relationships is conversations. It seems like a simple solution, but it is often the simplest solution that we overlook. It is my fundamental belief that if conversations can heal our close personal relationships, they can also heal our larger systemic issues. Read more>>

Julian Spence | Design Specialist. Sneaker Enthusiast.

What if we all took a leap of faith and went after our wildest dreams? What if we all failed our way to success? Or, what if we didn’t? My name is Julian Spence, professional graphic and web designer by day, sneaker connoisseur, entrepreneur, and 1988 C4 Corvette owner by night. I’m here give a sneak peek into my journey and what inspires me to continually overcome obstacles and strive to be better than I was yesterday. In my experience resilience and discipline are the two most important factors in success; whether it was business, sports, college, or my first professional job these principles have never led me astray. Resilience is defined as the capacity to recover quickly from difficulties. When creating a brand or business from scratch many obstacles will try and stop that progress but with a mindset of “by any means necessary” even the toughest problems can be turned into victories. Read more>>

Daniel Traknyak | Drummer for Sky Orchid

Love what you do. This is the most valuable principle to us because it fuels the entire artistic process. We love writing, recording, and releasing our music. That’s the whole reason why we do it. Nothing to us is really more satisfying or releases more dopamine than playing music. Moreover playing music in front of our fans creates even more emotions. You can’t get that kind of feeling anywhere else. Of course you aren’t always going to love every moment in the process or journey but it’s important to remind yourself why you’re doing it in the first place. We’ve spent countless hours in the studio doing tedious editing that nobody sees. The end result is a masterpiece and we heartily understand why we are doing it. Read more>>

Crystal McCann | Artist

I hate fast fashion. I am a quality freak when it comes to construction and fabric that is quality, I only like things that are meant to last. I hate the throwaway culture. The waste is enormous and the damage to the climate has never been such an emergency. I have always been inspired by nature and my earliest work was a collaboration between plants and my art making. Read more>>