We’ve always believed that forming a strategy is impossible until you’re clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Emily Elliott | Stylist

My daughter often wears a sweatshirt that has Treat People With Kindness embroidered on it from a Harry Styles concert. Seems so basic but I feel kindness is a lost principle in the hustle and bustle and screen-focused world we live in. I’ve not looked up the exact definition of kindness so this is for sure my interpretation. I think about looking folks in the eyes – smiling – listening – helping – caring – supporting – sending a card – showing up. Read more>>

Diana Gomez | Event decorator

Integrity I think being honest in your business and personal life is all that matters. Personally, it is the most important value. I’m honest with myself and my clients. Always speak the truth. Read more>>

Earnie and Gerliscia Wells | Multi-Million Dollar Real Estate Team

We have been married for 15 years. We have celebrated many accomplishments and growth throughout our marriage. The characteristics and principles that we have applied in our marriage, we have also applied in our real estate business. Our strong faith in God guides us to consistently act with integrity in our real estate business. Read more>>

Deanna Hunter | Visual Artist

Authenticity holds a lot of value to me. It’s being vulnerable and passionate without putting a limit on who I am to the core. It’s even down to personality and being comfortable within myself to not be boxed in. I feel like being authentic shows in the work too because I allow myself to be present in the moment and feel what I feel. To me, it’s really the internal connection with self, which will always matter most. Read more>>

Desanti Carden | Digital Media Entrepreneur

The most important value to me is integrity. Acting according to your morals and truth regardless of the situation. Doing what I know is right and healthy without needing validation. Read more>>