We’ve always believed that forming a strategy is impossible until you’re clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Biju and Lydia Sukumaran and Schrandt | Authors, “Oldest Houston”

While writing our book, “Oldest Houston”, one principle we followed was to always explore “one street back.” In a literally sense (and with Houston’s chaotic zoning laws) it helped us discover some hidden facets of the city we might not otherwise have come across. In a more figurative sense, “one street back” can also symbolize highlighting lesser talked about communities and issues that are often overlooked by most conventional media. From the beginning, we promised ourselves that “Oldest Houston” (and any other book we write) would showcase Houston’s impressive diversity. Read more>>

Rosalinda Alvarez | Luxury Picnic and Event Planner | Communications Professional

Integrity. Having honesty and integrity is something I prioritize in all aspects of my life, wether personal or professional. I believe it is incredibly important because living with integrity allows me to feel at peace with any outcome and allows me to feel more deserving of all the positive things that come my way. Read more>>

Dr. Paul Fortes

Integrity. Integrity is foundational to a life that is guided by a moral compass, and having a moral compass is important because without it you literally have no direction. In other words, knowing what is right and doing what is right are important. Read more>>