In our experience, most folks, including ourselves don’t have enough of an understanding of risk and the role it plays in our lives and careers and so we have made a concerted effort as a team to have conversations about risk with our interviewees. We’ve shared some highlights below.

Jennifer Robins | Founder of Legit Bread Company and Predominantly Paleo

Risk taking is an integral part of any business – but especially in the creative fields. I have found that taking risks often does feel scary, but when my gut is louder than the fear, I know it’s the right move. For example, when I started Legit Bread Company, there were already grain and gluten free baking mixes in the marketplace. But there were none that were nut-free as well. In a world of autoimmune disease combined with anaphylactic allergies, I had a very strong feeling that just being “paleo” wasn’t enough for my products. That gut-led mission combined with feedback from my community was enough to push me in the right direction, despite the fact that I took no funding outside my own bank account and had to start on an extremely small scale. Four years later, I am still in business and while most of my business is through online sales, it continues to grow, confirming that the risk I took was in fact the right one. Read more>>

Laura Cividino | Musician

Life can be very ironic at times…I used to love having control over everything that happened in my life. Every hour of my day was filled with a task or something to do. I loved being constantly busy and have long term plans that I could foresee unfolding on a schedule. That said, my move here to the United States from Italy 10 years ago, presented me with a blank panel, a new page of my life that I didn’t and couldn’t control one hundred percent. I was leaving behind a place I had known for my whole life, where I knew the language, the traditions, the rules of engagement, the good and the bad. I had already built a life for myself over there, so what was this need of exploration, this need of escaping that life that I knew so well, why was the unknown so exciting and scary at the same time? I must admit that prior to my arrival here my plan was to stay two years, for my Master and then go back home. Read more>>

Lolade | Vocalist and Songwriter

Risk is unavoidable in the music business. You invest in equipment, promotion and marketing, studio time all in the hopes that it will all pay off in the end. And paying off could range anywhere from personal fulfillment to global reach. Whenever an opportunity or an idea comes, I have to be step back and think to myself “how does this align with my purpose in music?” and then decide whether it’s a risk worth taking. Read more>>

Joyce LaBaw | Abstract Artist & Mechanical Engineer

Given that being an artist is high risk from a paycheck standpoint, most artists end up pursuing multiple income streams: A full or part-time job, weekend festivals, online sales, commissioned items at local shops/galleries, etc. The path that I took as many others have, was to work for 30-plus years in a more conventional job, retire, and pursue art as a second career. I am a first generation American. My parents drilled into us the expectation that all their six children would graduate from college and have successful careers in science and technology. I dabbled in art in high school but went on to get an engineering degree. It wasn’t that I caved in to cultural, family and societal pressures so much as it never occurred to me to even question these expectations. So admittedly, I am not much of a risk taker and this resulted in a delayed start to my artist journey, but I did eventually find my way and I’m hoping for 30-plus years in my second career. Read more>>