We had the good fortune of connecting with Jennifer Robins and we’ve shared our conversation below.
Hi Jennifer, how do you think about risk?
Risk taking is an integral part of any business – but especially in the creative fields. I have found that taking risks often does feel scary, but when my gut is louder than the fear, I know it’s the right move. For example, when I started Legit Bread Company, there were already grain and gluten free baking mixes in the marketplace. But there were none that were nut-free as well. In a world of autoimmune disease combined with anaphylactic allergies, I had a very strong feeling that just being “paleo” wasn’t enough for my products. That gut-led mission combined with feedback from my community was enough to push me in the right direction, despite the fact that I took no funding outside my own bank account and had to start on an extremely small scale. Four years later, I am still in business and while most of my business is through online sales, it continues to grow, confirming that the risk I took was in fact the right one!
Let’s talk shop? Tell us more about your career, what can you share with our community?
Before I got into recipe creation and business ownership, I was a dancer for almost 20 years. I was classically trained as a child and attended a performing and visual arts high school before finally getting a minor in dance in college. After college I was distant from my art for years. I then move to Europe, got married, and starting having children. It wasn’t until I became gravely ill that I ended up coming full circle back to my creative side. It was a blessing and a curse to be ill, but also helped urge me to create recipes that would aid in my healing. I created secretly for a year but when I discovered my online recipes were being pinned to Pinterest, it gave me the courage to start an actual business page and legitimate website from which to create. My brand was born out of necessity to heal, but it thrives today because of my community of support.
Who else deserves some credit and recognition?
My shoutout goes to my readers, and members of the autoimmune disease and Lyme community. They are warriors in the greatest sense. They know what it means to get knocked down 9 times and stand up 10. They know failed treatments, rejection from doctors, and experimenting with anything from drugs to herbs to diet to meditation to alternatives most people have never heard of, much less tried. To these people, thank you for standing arm in arm with me and working to get better, to support each other when others fail us, and for showing the world what true resiliency is!