In our view, values and principles are the foundation upon which our lives, careers and relationships are built. So, we asked folks we admire to open up to us about the values and principles that matter most to them.

Ashton Washington | First Female Coach, Illinois Football (Coach A)

The value or principle that matters the most to me would have to be consistency in whatever I do. What I mean by this is having the ability to stay positive, work hard and keep that sense of being consistent in whatever you’re striving to attain. Keep in mind, everyone’s timing is different – just grind. Read more>>

Johnny Canizales | Photographer, Videographer, Editor, Creator, Business Owner

Oh man! I can actually think of a lot. I would say creativity but hmmm, It has to be determination! There’s a reason why. Determination is the ability to keep moving forward, toward your goal or your dream, trying and fighting for it, and not giving up when things get rough or when situations get difficult. The goal is to always to be better than you were yesterday. The goal is to not quit, but most importantly, the goal is to not give up on your dream! And that’s determination for you. Read more>>

Jazmyn Ray-Maynard | Photographer, Stylist & Creative Director

A core principle for my business to make the client feel beautiful, powerful, and confident while delivering to them a high quality product. Read more>>

Dee ‘lilD’ Porter | Radio Personality, Author & Community Activist

I live by the phrase, “The how doesn’t matter.” For me, it means that if you want something, focus all of your energy on getting it. Have complete tunnel vision, see no other option for yourself. No matter how out of reach it may seem, if it’s yours, the “how” doesn’t matter. Just know it will happen. So keep working like you know that it will. Read more>>