Many books on startups and business talk about how there are right and wrong reasons for starting a business. So, we asked a handful of successful founders about their reasons and the thought-process behind starting their business. 

Linda Bucher

The idea came from a combination of necessity and opportunity. When my role was eliminated at my previous job, it felt like the right time to take a leap and pursue something I genuinely enjoy. I wanted to turn my skills and passion into something sustainable – and have the freedom to work for myself. Read More>>

Bekah Harper

My passion for teaching and practicing Pure Barre grew into a vocation for me, and I was blessed enough to be able to follow my dreams! Read More>>

LeeAnne Denny

At the time, my son was young. He had and still has a vivid imagination. I saw the possibility to create joy for kids that would spark their imaginations. Read More>>

Jennifer Redente

While serving in the military, part of my job included planning events. Not only was I really good at it, but I loved doing it. Read More>>

Robin Fapp

One of the biggest reasons I started my own practice was because I kept seeing patients who had real functional issues—mouth breathing, tongue thrust, tongue-tie restrictions, and sleep concerns—and there really wasn’t a place where all of those pieces were being addressed together. But honestly, one of the things that really opened my eyes was seeing these airway and functional issues in my own grandson. As a grandmother and a clinician, it made me realize just how important early intervention and proper function really are. It became very personal for me. Read More>>

Emma Bedingfield

I didn’t originally set out to start a business, I set out to create an escape.
What started as a space for moms like me to step away from the constant demands of life and truly exhale, quickly expanded to a place where we all could feel pampered, cared for, and a little spoiled, without it feeling like breaking the bank! Read More>>

Shawntavia Davis

My thought process behind starting this business was driven by both professional vision and personal ambition. I wanted to step away from the traditional model to cultivate a true ecosystem. By designing an open-concept environment, the goal was to foster a collaborative space where real relationships are formed. It’s a place where artists can freely share insights, ideas, and clients, feeling fully supported in growing their individual businesses while contributing to a uniquely elevated experience. Read More>>

 Dr. Destiny Diggs

My decision to start my own businesses came from recognizing a gap and feeling a responsibility to help people step fully into their purpose. I’ve always believed that success should not feel out of reach simply because someone lacks access, mentorship, or opportunity. Read More>>

Elfreda Bosman

Honestly? Frustration.

As a clinically trained midwife and registered nurse, I sat across from hundreds of parents — smart, capable, dedicated parents — who were completely drowning in exhaustion and self-doubt. Not because they were doing anything wrong. But because no one had clearly explained what was actually happening with their baby’s sleep. Read More>>