We asked insiders and experts from various industries to tell us something they think outsiders are unaware of and we’ve shared a few of those responses below.

Tasha Kinney

One thing that outsiders may not realize about my industry is that your ideal clientele often aren’t the people you interact with daily. Finding your niche—your true audience—can be one of the biggest challenges. How do you connect with people who genuinely need and appreciate what you create? Read More>>

Kare Nguyen

The coaching industry is one that will push you past your limits, humble the crap out of you, be exciting, scary, and awesome all at the same time, and there is no limit where you can take your coaching business. Know of those bouncy castle houses? And jungle gyms? And also a jungle? That’s what the coaching industry is, a mix of all of that and then some.  Read More>>

F. Douglas Powe

I am president of Phillips Theological Seminary in Tulsa, OK. My “industry” is theological education, which is a non-profit entity. Most individuals perceive seminaries as places that educate pastors and this is true. What many people do not know is more and more students come to seminary who are pursuing non-profit work outside of faith based institutions.  Read More>>

Raya Hensler

A misconception about podcasting, is how long it takes to start to making money off sponsorships. It is not as simple as buying equipment and talking into a mic saying, “Hey! Listen to me! Pay me because I’m talking!” Most people are not that interesting. I hate to say it, but it’s the truth. You have to know how to capture your audience and keep your brand consistent. I feel like to be a great entertainer, and that’s what you are, an entertainer–you have to be a well rounded person and as authentic as possible. Read More>>