It takes a lot more than an idea to build a business, but there can’t be a business without the idea. So we asked folks who’ve built wonderful businesses to tell us about how they came up with the idea in the first place.

Mary Hooks | Life Coach, Author, & Speaker

Throughout my life I have experienced many difficult situations. Some of those situations I had no control over but most of them I allowed to happen to me due to my poor decision making. I knew that if my poor habits and decisions had held me back from becoming a better person and experiencing a life that is more peaceful and fulfilling, then there had to be others that were struggling with this as well. So through prayer and obedience God gave me the idea to become a life coach; helping women that are tired of going in cycles break out of autopilot so they can become the best version of themselves. Read more>>

Michelle Burr | Influencer & CEO

After a year of being full time influencer, it was apparent to me that fellow creators are highly dependent on brand deals as a means of income. Brands don’t always give the creator full control when it comes to promoting their products and they often give a very, very low percentage of the ad revenue to the creator. Therefor I created Social Wear. I wanted creators to have the freedom and flexibility to create their own merchandise or products for their followers. I really pride myself on ensuring that it is extremely profitable for the creator & they have complete control of their merchandise. At Social Wear, it’s ALL about the creator! Read more>>

Lauren Pasquini | Founder of ElevateU

For as long as I can remember, I always knew I wanted to work with children. The automatic career choice was to become a teacher because that is what I knew and was familiar with. As I got older, and being the child of an entrepreneur, I began to have dreams of owning my own business that allowed me to work with children. I never knew what that would look like and so I decided to become a teacher and figured that would give me the experience I would want for whatever this business was that I dreamed of creating. Read more>>