We asked some of the brightest folks in the community to open up to us about the most important lesson their business or career has taught them. We’ve highlighted some of those responses below.

Erin Beckwith | Photographer & Educator

I’m a perfectionist by nature and very type A. I love a beautifully posed image with perfect little details. However, real life is messy and rarely perfectly posed. Being a family photographer, I have the honor of capturing the beauty in the chaos and reminding my clients (and myself) that the true, perfect image is the one that shows the love and deep connections between family members. This truth has spilled over into my home life and brings a wonderful balance to my days with my own wild littles at home. Read more>>


Being in business is a lot of work, challenging, intentional and strategic work, but at the end of the day it is one of my the rewarding opportunities . Being able to provide a service that allows others to see themselves from a different perspective, and or having the ability to help them showcase their own products or services gives me great joy. Since starting my business I have learned the importance of connecting with potential clients, delivering a quality service and creating a lasting relationships. However I must say the most important thing I have learned, is that everybody is not my client. Coming to that realization helped me to change the focal point of my marketing efforts and it saved a lot of time and energy on pursuing any and everybody. Read more>>

Alex J. Hurtado | Spoken Word Artist

The most important lesson I’ve learned so far is to start, simply start. Most people fail twice by over thinking then being so overwhelmed they miss out on an opportunity to inspire, uplift and motivate someone in their community. The concept of being perfect can lead to procrastination. So start where you are because baby steps are better than no steps. Read more>>