We had the good fortune of connecting with Ali Momin and we’ve shared our conversation below.

Hi Ali, what role has risk played in your life or career?
You either take the risk or you lose the chance. As I give this interview now there are a million things that are going on in my head that are huge risks, not just for myself but for my company. I am a firm believer that a lot of people fail to see their own true potential solely because they are afraid and they’re scared to do something different. It’s human nature to be comfortable and run away from fear and decisions that could have a dramatic impact. Everyone has the desire to be better and do better everyday whether it be financially, emotionally, physically and it all comes down to stepping out, taking risks and accepting that failure is perfectly okay. Coming out of high school I knew I wanted to build an empire and be a business owner but I was too afraid of my future and kept telling myself “what if It doesn’t work out” so I applied to college and planned on going to work for a company after I got my degree. In the back of my head I knew where my heart was really at and so I launched my company while in college and as I near the day I graduate from college I couldn’t be more proud and happy with myself that with all things considered, I still took the risk to build my own empire and chase my dreams. It was that risk that has me sitting here in this interview sharing my story.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Starting Enzo Chemicals was an idea I had back in 2018, while I was wrapping cars and trucks out of a 2 car garage. I always had a huge passion for keeping my car clean both inside and out. I wanted to create a premium line of detailing products both consumer grade and professional grade. What do I mean by premium? For me a brand is more than just the product itself, it’s about how the end user feels from the moment they lay eyes on the brand, to when the package shows up at their front door and when they finally use it every step matters. There were a lot of companies out there selling similar products in very minimal and unappealing packaging, and I wanted to change that. So I started doing my research and very quickly found out that these brands are selling very highly diluted chemicals. That’s when I knew I should focus on selling the best and concentrated version of products! Fast forward to 2021 after 3 years of trials and research & development, I came up with what was V.1 or (Version 1) of Enzo Chemicals. We did a soft launch at the 2021 Houston Auto Show and what happened there really blew me away. People that I have never met before were stopping by and asking about the products and the main question I was asked was “What makes your products different”. The Answer was simple, “Unlike the big brands you see, we’re not interested in making the most money and getting into your pockets, instead we want to give you an even better and premium product for the same price or even less”. We killed it, everyone fell in love with Enzo Chemicals and we went back to the lab to make our products that much more better than before, yup that’s right the team at Enzo Chemicals didn’t stop at V.1 we went on to create V.2 taking the feedback we got and tailoring each product to ensure maximum capabilities for our users. My goal as the founder and owner of Enzo Chemicals was to give the consumers and professionals the newest technology in chemicals at the same price of standard products found in other brands. There are big plans set for Enzo Chemicals with over 50+ possible products and formulations we would love to introduce to the industry! There have been many obstacles to cross over especially at times when you’re completely unmotivated, and feel like quitting over something so small, but in the end its most important to always trust yourself, it’s only you vs you in this world, you’re the only person that is keeping yourself from winning or you can trust yourself, take risks that are uncomfortable. Lastly my late grandfather always told my father “do what you need to do today now, and do what you need to do tomorrow, today” this was the recipe for being successful and i live by that.


Who else deserves some credit and recognition?
Definitely my Mom, Dad and my Sister Silmi. There’s no words that I can put together to allow me say this how I want to. They motivated me when I had no drive left, they believed in me when I thought no one did and for that I am forever thankful and grateful. I just hope that I can make my family proud. Secondly, my good friend and business partner Joe Benedettini who’s also known by his YouTube name “Joe Knows Best”, he spent countless hours making sure everything was perfect and to the T, without his creativity and skill a lot of what I explained wouldn’t become a reality.  Much love to you Joe. Lastly but definitely not the least, to my friends thank you for supporting me through thick and thin. I love you all! #enzotothemoon

Website: enzochemicals.com

Instagram: @thealimomin @enzochemicals

Image Credits
Kirby Betancourt Colllin Lassiter

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