We had the good fortune of connecting with Alicia Castro and we’ve shared our conversation below.
Hi Alicia, what was your thought process behind starting your own business?
Never keep all your eggs in one basket. In my early 20’s, Hurricane Sandy destroyed the physical location of my job, putting me out of work for a few months as they rebuilt. It was then that I realized I could never again let someone be in control of my destiny. For years, I knew I wanted to start my own business, but didn’t know what it could be.
So, I surrounded myself with other women who started businesses. Being in that energy eventually led to another job opportunity, which revealed that I had that “special sauce” I could sell all along: I could be a professional writer, specifically a copywriter. As someone who has also struggled with finding her voice both literally and figuratively, I knew just how powerful it could be to give voice to someone who couldn’t find the words to express themselves.
I started with just a request for a testimonial, a bit of training, and a PayPal account. My thought process was simple – just try it out and see what happens.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I’m obsessed – like Joe in Netflix’s “YOU” season 1 – obsessed with language. I’m a huge believer that copywriting isn’t hard. It’s just a matter of finding the right words that’ll make your clients’ hearts and purse strings sing. And the easiest way to do that is by using their own words.
Having been in the SEO industry for half a decade in my 9-5, we’re all about aligning the language users use to the brand’s voice to get more organic traffic.
I do the same, except with email and sales page copywriting. Brand voice is incredibly important to me as well, so I like to stalk my clients’ and really pay attention to their cadence, their word choice, their “isms” and little word choices that make it feel like them – but better.
I marry that with the intuitive and birth words that inspire, empower and remind people of who they already are (or show them who they can really be).
glorious copy co. is all email and sales page copy baked with research, dipped in psychology, topped with personality and sprinkled with intention (and a bit of irreverence, humor & woo) for the intuitive 6-figure female coach, membership founder, course creator & service provider.
It’s for the woman who believes. It’s for the woman who wants ease. And who knows that the research part is important but has a message in her heart and leads with emotion.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
NYC is full of little gems. In my last interview, I mentioned the Roxy. It’s speak-easy vibes but more spacious. That’s still a must.
Food? Definitely need to visit MUSE in Brooklyn in Crown Heights. The freshest Thai food ever. I love Jue Lan as well – it’s upscale Chinese food meets an urban vibe, plus it’s a restaurant that used to be in a church, which also used to be a nightclub. Yes, I know, weird.
Anything by the water is a must-visit: the Promenade in Brooklyn and Riverside Park in Manhattan.
Jackson Heights & Flushing are so culturally diverse and the food is amazing. Five Points used to be a cool spot in LIC but no longer exists.
NYC is a walking city – literally take a walk anywhere and you’ll find so many gems.
Who else deserves some credit and recognition?
I’d love to send a shoutout to Eman Ismail, a fellow email copywriter. As a Black female Muslim who took her business from 0-100 faster than Drake could sing that line, she’s been a beacon of inspiration for my business model and mindset. I’m currently in her 3-month mastermind and I’ve made massive changes to my business as a result.
All copy written by glorious copy co. Sample copy is owned by Elena Sonnino Life Coaching, El-Saba Inc. and the Femme Guide. Please do not reproduce content without the explicit permission of glorious copy co.