We had the good fortune of connecting with Amber Ferrell-Steele and we’ve shared our conversation below.
Hi Amber, can you walk us through the thought-process of starting your business?
When we began creating Timeless the goal in mind was to bring an enjoyable high quality but affordable product to the market! My husband would rarely enjoy a cocktail with me mainly Because he could never find a drink that he enjoyed the taste. I wondered how many people also felt the same way? What began as a hobby to just “create our own” mostly catered to his palate became a special and unique project that has now flourished into a business.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Timeless is the drink for everyone with a message we all can feel on a personal level from start to finish. Starting with our sleek all white bottle design to the vodka crafted from premium corn, distilled 5 times using fresh Mineral water, and our proprietary process using a coconut carbon filtration system to remove impurities and create a rich velvety smooth taste. Our flavor profile is what sets us apart on the market place, but it’s our story that sets us apart in the heart! I would never say starting a business is easy, there will always be challenges. One challenge we were not prepared for was hitting the market during Covid-19. There is already a battle for shelf space in the alcohol industry but this made finding our footing and our way a little more unique. I am proud to say that since our launch this January that we have been able to grow into 4 states in just 6 months of hitting the market. I would have to admit my greatest lesson has been patience and resilience. I sit back and have to smile and say “What a Time, to be Timeless”!
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Oh wow! A week trip is not early long enough for your bestie or to showcase one of the coolest and most diverse cities in the country! I would have to say we would make a stop at the Galleria and enjoy dinner at my favorite restaurant Peli-Peli. I would definitely have to take her to Secret Garden for a delicious cocktail, Timeless of course, and then spend the next couple of days enjoying all of the restaurants and lounges that carry Timeless such as A’Bouzy!
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Timeless not only About the message in a bottle but the feeling and moment in Time you share with others. The idea to not take time for granted was instilled in me long ago by my mother. It’s easy to run a 1,000 mile per minute but you have to slow down to enjoy what’s in front of you! That became so true after a long leg of travel for work. I came home to a hand written card from my Husband, Bruce and my daughter that spoke to the art of savoring each moment and making it last because it truly matters. That’s when it hit us! The product we had been working on would be called “Timeless” and the phrase “Moments Matter, Make Them Timeless “ was created!
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