We had the good fortune of connecting with Ameri Martinez and we’ve shared our conversation below.
Hi Ameri, what led you to pursuing a creative path professionally?
I pursued a career as an Artist/Creative because the possibilities are endless within this industry.
Being a very artistic person as a young child i quickly found passion in creative expression. Built strong hobbies and interests such as music, performing, theater, orchestra, fashion. As soon as i turned 13, i asked for parental permission to begin expressing myself through makeup and since then loved it. By 16, my first job ever became freelancing on my own through the help of word of mouth and social media, quickly building my brand, Touch of Sultry, as a Makeup Artist.
Alright, so let’s move onto what keeps you busy professionally?
The number one thing i’ve loved about my creative role as a Makeup Artist is the act of service itself, being able to help out during people’s big days such as weddings, quinceañeras, prom, photoshoots, fashion shows, etc. Being able to witness all the joy during those events are truly what motivates and excites me.
Starting this career i got a lot of practice by doing makeup for high school classmates. Events such as homecoming, prom, graduations, all had me busy and booked since the beginning. Social media allowed me to post my before & afters, soon reaching not only audience from local high schools but different districts & cities in texas. This allowed me to continue booking clients throughout high school while also acquiring my Cosmetology License.
After graduating high school, I decided to continue my career as a Makeup Artist, now Licensed, and opened the idea to new services for my business, Touch of Sultry.
2 years after high school, i landed a job at Sephora which opened doors to connecting with brands and learning more about makeup, skin and product knowledge.
Network events, booking for local fashion shows, attending Pro seminars, training with Fenty Beauty & Benefit Cosmetics, working with brands such as Makeup Revolution, are all great accomplishments that have gave me a great sense of fulfillment as a Makeup Artist.
In 2020, after leaving my sephora job I welcomed a new type of artistry to my brand – Nails.
Nails were an interest for me since cosmetology school, and being such a creative person already, it made sense to include it to my services.
What i’d like the world to know about me and my story is that there’s no limits to what you can do in this lifetime and anything is possible with hard work and dedication. I was able to make a hobby into a career and i’m so grateful for it, but i know that if i want to try another hobby one day & embark a new journey i can, anyone can. Never set life goal limitations especially not creativity. Think smart, plan, grind but always add passion & joy to it all.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Houston has so much life and fun to it when you’re not shy to explore it, that’s something i constantly try to do. I enjoy visiting museums, gardens, restaurants, parks & themed bars. My favorite place to visit as of lately is The Boardwalk in Towne Lake, a restaurant named “Ambriza”. The atmosphere at this mexican cuisine is top notch and margaritas are so good! The view itself is also great, definitely my go to spot.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
In my story, I definitely have to shoutout my encouraging family. My father being a business owner, he has always gave me the best advice when it comes to not only business but also encouraging to trust my intuition. My mother also has been such a push when it comes to showcasing my talents. I know my own self doubt wouldn’t have got me far without them giving me my flowers for all the accomplishments throughout the creative journey.
Instagram: @thexameri / @touchofsultry