We had the good fortune of connecting with Anesha Taylor and we’ve shared our conversation below.
Hi Anesha, what was your thought process behind starting your own business?
My thought process behind starting my own business was a combination of wanting to live my dream, following in my parents footsteps and what I felt like my time in the Military showed me I could be. Watching my Mom own and run several businesses at a young age really put “being my own boss” within reach for me. She was always finding a way to acquire multiple streams of income and helped mold me into the type of business owner I am today. My father also contributed a great deal to my Hustle Spirit. He started out as a trash man and worked his way up to the Post Office. While working these jobs he got his CDL and began a career as a Class A Truck Driver. He worked with a few companies until he was able to invest in his own truck and eventually started his own trucking company. My almost 10 years in the U.S. Navy contributed to my strength and the power to keep pushing forward. It taught me that the word “no” doesn’t always mean “no”. It means think harder and try again! I feel like this was always what I was supposed to do. All roads always lead me right back here… thats how I know I am on the right path. Cake In Your Face! Is a labor of love and its not always easy. What I had planned out in my head is not even close to what my current situation is. But to think that my business has grown as much as it has and having a loyal customer base all through word of mouth… no advertising!!! That is a huge accomplishment!
What should our readers know about your business?
I believe what sets me apart from others is my willingness to take risks and try new things. I am always looking for a new flavor or concept to remain unique and relevant. I am proud of the growth I have had so far and am excited to be able to grow even more. My business is where it is today by word of mouth only. I worked hard to put myself out there as the Cake Lady. If I was invited to your party… you didn’t get a gift, you got a cake! This allowed me the freedom to experiment and remove the pressure a “paying customer” would have applied. Even with this strategy, it still was not easy transitioning into paying customers. Though I am sure those initial cakes gave me a head start, I still experienced my fair share of unsatisfied customers. One thing I learned quickly is to take the feedback, make it right with the customer and ALWAYS try to gain their business back. Due to this mindset, I don’t have very many one-time customers and I am super grateful. Cake In Your Face! is a custom cake and pastry business ready to make your dreams come true… IN CAKE! We strive to be known for cakes that don’t just look good, but taste delicious too!! I work hard everyday to continue this dream for myself AND my family. I want my children to learn from me what I learned from my parents. Hard work and determination will take you ANYWHERE you want to go!
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
The first place I take ANY of my friends (if it’s during the season) is the Crawfish Shack in Crosby!! It is an AMAZING BYOB crawfish restaurant and it’s the best I’ve had in Houston. Next would be the Turkey Leg because their turkey legs are OUTRAGEOUS and the experience is unlike any other!!! Discovery Green is a great place to hang out and we love chilling out a Present Company!!!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My parents, Tammie Tolbert and Ormond Tolbert They provided my first hand experiences related to entrepreneurship. My husband, Jeremy Taylor He provides unbelievable support and is my biggest cheerleader.
Facebook: Cake In Your Face by Anesha Taylor