We had the good fortune of connecting with Ashley Lenee and we’ve shared our conversation below.

Hi Ashley, we’d love to hear more about how you thought about starting your own business?
I started Goddess Herbals after getting sick and changing my lifestyle back in 2014. I began eating very clean alkaline vegan, traveling and studying herbal medicine. coming from a background of herbalist it was very natural for me. Shortly after that I didn’t want to put things on my skin and hair that were toxic and I naturally started making herbal mixtures for both my hair and body.Then taking them into work and using these items on my clients hair. I was always very picky with the products I used on my clients hair and wanted a product line, so after seeing the difference almost immediately I then knew what my product line was going to look like. Branching the 3 things that I loved together Travel, my families traditional herbal remedies, and hair care together created Goddess Herbals.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I am a cosmetologist who has always focused on haircare and the health of our natural hair. Moving to New York during a time where people were just embracing their natural hair was very interesting, because my methods of approaching natural hair was unlike anything they knew, and unlearning those things that they thought was helping their natural hair like putting waxy oils such as coconut, shea, olive oil was a no no, was very difficult as well lol. I would always say you body can break it down your hair can’t so eat it,consume it out it in a smoothie but not on your hair lol.. it wasn’t easy however there was something about my technique that kept people coming back and eventually they listened and told others. My brand definitely steps out the box of the typical haircare products. we don’t alter the integrity of our items. we give you pure high quality items with no synthetics and no harmful chemicals. are products find a home in your refrigerator because it is hair food

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
In NYC there are lots of things to do and see, if this is summertime I’m absolutely taking them to a Brooklyn street festival, there you’ll find everything and more! good music, good food, coconut water, and some local artist selling painting, their hand stitched clothing and jewelry! we’re absolutely meeting new friends to hangout with same day grab some food at my favorite carribean restaurant itals kitchen, where there’s always music and vibes. and end the night on a friend’s rooftop with some libations, good vibes, games and foods.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I wouldn’t be where I am If it wasn’t for my amazing Grandparents. My Grandfather was Native American and I incorporated so many techniques that I learned from him growing up. as well as my Grandmother who also had a love for herbs, and a home remedy for every ailment. her fulani culture is what inspired our logo!

Website: www.goddessherbals.shop

Instagram: goddessherbals

Facebook: Goddess Herbals

Nominate Someone: ShoutoutHTX is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.