We had the good fortune of connecting with Azarah Rodriguez and we’ve shared our conversation below.
Hi Azarah, we’d love to hear more about how you thought about starting your own business?
Honestly, I didn’t think about starting a business at first, it was more of a hobby I did to earn extra holiday money. Then by word of mouth and some delicious pies it turned into a small business, now known as Uptown Bakes. Slowly I started to get requests for cakes, so I gave it a shot and realized it was more of my niche and I just completely fell in love with it. From the creative decorating process to the joy that a cake can provide someone on a special day. Now I specialize in custom cakes anywhere from wedding cakes, baby shower cakes to birthday cakes but Uptown Bakes doesn’t stop there we still provide our famous pies, specialty desserts and much more your sweet tooth may want.
Alright, so let’s move onto what keeps you busy professionally?
I am most excited that I am moving into my first very own cake studio this month, located in The Woodlands. After 3 years of baking out of a small apartment kitchen, I am very excited for the opportunity of growth and to be one step closer to my dream of having a store front! I can definitely say the journey to get here has not been easy and there’s times I even wonder if I chose the right profession, Ha! But the responses I get from my clients make it all worth it. There’s has been a lot of failure and a lot of getting back up and learning. I believe that risk is very important and vital to your growth, both in business and personal life. You’ll never grow if you stay in your comfort zone. That has always been my motivation to keep moving forward and pushing boundaries.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
If I had a friend visiting I would 100% have to take them to Lincoln Bar, their Latin night never disappoints. We could have a few drinks, listen to some good music and dance all night. Then the next day we would definitely go to Sixty Vines for some brunch and stroll through River Oaks district for some great shopping. Discovery Green would be another spot we’d have to stop by for some outdoor fun and scenery and there are some good restaurants and brunch spots as well. Museum district is another one of my favorite spots as well, with all the parks and museums and fun activities to do outside. Now you can’t forget about the Marriott Marquis downtown. The lazy river is a must, I mean in the shape of Texas what more can you say. Then to end the weekend with a nice Sunday we would stop by Farmers Market at Bravery Hall and end next door for a beautiful quaint garden cocktail experience.
I know it sounds like a very busy weekend but all I can say is Houston is far from boring, there’s just too much to experience in just one weekend.
Who else deserves some credit and recognition?
I want to give a shout out to my former coworkers and bosses at Lincoln Bar. They were a huge part of the start of Uptown Bakes and helping get my name known in Houston. From helping me promote and host all my bake sales there, and even after I quit my job there to pursue the baking full time, they have been a continued support to my business. I also want to give a special shoutout to my partner in crime and best friend Nicole for never letting me quit and always encouraging me to push myself. On days like the day I was in her doorway in tears after chocolate had exploded all over our kitchen and myself (multiple times), trying to perfect an order that was due the next morning, she continued to urge me to try again until I got it right. Or late nights where she’ll listen to all my crazy ideas for cakes and flavors and stay up with me to try new recipes and eat cupcakes at 4am.
Facebook: Uptown Bakes