We had the good fortune of connecting with Barbara Lipohar and we’ve shared our conversation below.
Hi Barbara, we’d love to hear more about how you thought about starting your own business?
First off, I love being an entrepreneur. I can’t say I was always dreaming about it, as I am lacking so much knowledge about running a business, but there are so many things you learn on the go. There is a very tricky thing in running your own business, and that is, that oftentimes it doesn’t seem like work. I love what I do, serving my clients with beautiful images, capturing their sweet moments, either for their family or their business. But as much as I love my work, it becomes hard to shut it off. You are living and breathing your business, and when you want to take a little moment apart, you need to learn how to put your business hat down. I always had a camera nearby and I would take images of my friends and family. But it wasn’t until I became a mother, when I started taking this as a career path. Realizing how quickly our babies grow, and truly appreciating being able to look back at images of my daughter meant the world to me. I knew I wanted to be able to bring this to other families, especially as I was meeting so many other moms, on my own path of motherhood. So I first started offering family photography, and along the way came the idea of adding branding photography to it. As I mentioned, I started meeting other moms, and a lot of them were building and running their own businesses, and needed my help, with images that would help them and their business stand out. So here I am today, a couple years later, running a family and branding photography business.
What should our readers know about your business?
I am the owner of Blip Photography. I specialize in Family and Branding Photography. Is it easy to run your own business, certainly not, I think anyone who is running their own business will tell you that. But there is a kind of joy that comes with watching your business grow. It’s your baby, and when it starts taking its first steps towards profitability it’s exciting. I just love serving my clients, however cheese that might sound. I love connecting with people and helping them capture the oftentimes messy stage of life, yes having little kiddos can be pretty messy. But those messy kids will grow up oh-so-fast, and they will look back at those images, partially forgetting the hard moments, and remember them with nostalgia. Well if I can play even a small part in that scenario, I know my heart is full. And when it comes to creating branding images, I do my very best to learn all about the person behind that business, and I take what I’ve learned and help them create images that will tell that story. You only have a second or two, for someone to decide if they want to keep reading your content, check out your website, and eventually buy from you. Making a great first impression is so important. Images can help you achieve that.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I would take them to the Buffalo Bayou park, the spots where you can see the Houston skyline, but it would have to be early in the morning, as it gets busy over there, pretty quickly. We would probably browse through it with our bikes, and head to the Heights afterwards, have breakfast at the Fusion Taco, one of my favorite taco places. Later on we could check out some fun murals, I think Houston has some amazing ones, spread all over the city. And to finish the day, we would go for a drive-in movie at Sawyer Yards.
Who else deserves some credit and recognition?
If I have to choose one, and believe me there is a whole list of people and places that helped me get where I am today, I would choose the WBEA Women’s Business Center here in Houston. I arrived in this city a year ago, and found this amazing organization that helped me get on my feet, business wise. They offer various workshops and trainings, but the main thing I benefited from, is their mentorship program. Entrepreneurship can feel very lonely at times, especially if you are a one-woman-show as I am, and even though I work with people, when it comes to running my business, it’s just me. Being able to bounce off ideas, and get valuable advice and feedback, means the world to me. And this is what I have been able to get through the WBEA programs, and I am so thankful for it.