We had the good fortune of connecting with Britney Crosson and we’ve shared our conversation below.
Hi Britney, is there something that you feel is most responsible for your success?
Without a doubt, the most important factors behind the success of my brand have been authenticity, persistence and consistency. I’m real with my online audience. Who I am on social media is who I am in real life. And over time I learned not to hold anything back. When it comes to building a bold personal brand on social media, you’ve gotta put it all out on the table. Know how to juggle? Good. Do it in a video. Know how to do yoga poses? Great. Do it in a photo. Know how to solve the rubik’s cube? Great. Do it in a video. In addition to authenticity, I am persistent and consistent when it comes to delivering quality online content. Building a successful brand online doesn’t happen overnight.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I’m the owner of Fun Love Media, a social media management and consulting business, based in Houston, TX. I’m also the host of The Social Sunshine Podcast, which is all about social media and personal branding for small business owners and entrepreneurs. I started Fun Love Media first after taking on some freelance social media management and content creation jobs from business owners I knew. And a little while later came the podcast. I’ve been podcast obsessed for years and always knew it was something that I would do. And just as I suspected, it’s been one of the coolest things I’ve ever done in my life. Starting a business certainly isn’t easy, much less keeping it running for years and years. But I had a good example set in that department by my Dad. You see, something that sets me apart from others and comes in quite handy when working with my small business owner clients is that I grew up in a small business. Our family business, which is still owned and run by my Dad, has been in my life since I was a toddler. And I even started working there when I was 16. I understand the life and emotions of a small business owner. It’s a very special journey that only fellow small business owners can understand.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Oh my gosh, Houston has so much to offer! It’s really one of the greatest cities in the world to live in. If someone special was visiting me here in Houston, I’d definitely take them out for food, food and more food. Houstonians are proud of our restaurants. We have some of the best in the world here. We’d go to all of the Killen’s restaurants, for sure. And we’d have to hit up Pappadeux and Pappasito’s, as well. Oh, and can we squeeze in some brunch at Hungry’s at Rice Village? And another meal at Monarch at Hotel ZaZa? Believe it or not, we would also do some things there are not food-related, like strolling through Hermann Park, cruising down to Clear Lake and shopping at Highland Village.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I’ve gotta give a great big shoutout to my husband, Ryan, for being my best cheerleader. He is the one person I can count on to encourage me and believe in me any day of the week.