We had the good fortune of connecting with Brittany Williams and we’ve shared our conversation below.
Hi Brittany, what was your thought process behind starting your own business?
I wanted to create a business that not only afforded me the freedom to work how I wanted, when I wanted and with whom I wanted, but also contribute to a space that so few of us exist in. Having received two English degrees, I wasn’t sure what I wanted to do career wise that didn’t involve teaching, so when I discovered copywriting and realized how few of us existed in in this space at the professional level, I wanted to show that yes, there were people who look like me who are more than capable of doing the work and I wanted to do so in a way that was intimate, personal and high-quality.
Let’s talk shop? Tell us more about your career, what can you share with our community?
Currently, in addition to various freelance projects via my business, Written Works House, I also work full-time as an advertising copywriter for one of the most admired airlines in the world. I got here through a combination of God, hard work, perseverance, and some pretty awesome job recruiters. Before landing my current role, I took on several contract jobs via creative recruiting agencies which allowed me to gain quite a bit of experience in a short amount of time. I started out with more technical writing gigs, but eventually decided that I wanted to explore more creative work that was more fulfilling. I stumbled across copywriting, and worked tirelessly to put together one of the saddest PDF portfolios ever, but it was enough to get my foot in the door at a small direct-response marketing agency which changed the trajectory of my career path from communications/technical writing jobs, to more creative copywriting, content writing and editorial jobs. I’ve learned that nothing is more important than networking and building strong relationships no matter where you are—you just never know when someone can help you get to the next level of your career. You have to first believe that it is possible, then put together an actionable plan, and don’t give up. The most important thing whether you choose a more corporate professional route or 100% self-employment is to simply not give up. Most people don’t realize that. If you just keep going, you’re almost always bound to succeed.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Wow, well, being that Atlanta hasn’t been as affected as some other cities during the pandemic, I’d definitely recommend checking out a brewery, maybe Monday Night Garage, New Realm or Scofflaw, but there are also some cool black-owned breweries opening up that I’ve been hearing about as well such as Atlantucky, Down Home Brewing and Hippin Hops (I’m a huge craft beer fan!) If the weather’s nice, I’d also recommend checking out Piedmont or Grant Park, exploring Ponce City Market or Krog Street, Little 5 Points, what’s left of Edgewood lol and maybe even checking out an event or an art show since those are slowly starting to come back as well. Grabbing drinks at Little Trouble, Ormsby’s, or even the Drunken Unicorn for nostalgic purposes. Most of the events I attend I learn about via things like email lists or sometimes obscure pages on social, so they may not always be widely known, but I’ve always been more of an underground scene type of person so I’d definitely go for the more lowkey places too.
Who else deserves some credit and recognition?
My family has always been super supportive of all my creative endeavors and pursuits. Also, I’ve had colleagues turned friends who created opportunities for me to grow and sharpen my skills as a writer, like DiShalon Johnson, former Creative Director and Editor-in-Chief of Southern Hollywood Magazine, Alexis Barnett, Editor-in-Chief of Neu Neu Magazine, and other close friends and mentors such as Erika Redding, Channin Campbell and Justin May to name a few, who have consistently motivated and encouraged me. They all in some way or another help convince me that I’m not crazy when I’ve wanted very much to give up or felt somewhat lost along the way. They’ve helped me stay focused and inspired. Every entrepreneur needs a few people they can call on, especially in moments of uncertainty and doubt because there’s just so much people don’t tell you about this journey.
Instagram: @writtenworkshouse / @bryttworldwide
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