We had the good fortune of connecting with Cameron Wooten and we’ve shared our conversation below.
Hi Cameron, is there something that you feel is most responsible for your success?
Lishe means nutrition in Swahili so I always refer back to that in everything that I create for the brand. Providing a product that is all natural and extremely beneficial to the body helps drive the success of the brand & keeps the focus of the brand simple.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Lishe Juice is a natural cold-pressed juice company that was created to elevate the mind, body & spirit of all that experience it. I wanted to provide a health drink alternative and specifically promote it within my community as there aren’t many Black-owned juices brands that not only make great juice but that actually educate our people on the health benefits of consuming natural juices. I started the business in January 2020 right before the pandemic hit and ironically, caused my business to take off in a major way. The most difficult part of the journey so far has been that I still work full-time in Corporate America so finding balance between the two is an ongoing battle but my motivation to leave a lasting impact is what pushes me to continue nonstop each day.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
While in Charlotte, you’d definitely want to catch a Hornets game and see the All-Star talent of LaMelo Ball. Optimist Hall would be the for great food. It’s an awesome food hall in the city with bites to eat from all over. The White Water Center is the perfect outdoor adventure with zip lining, kayaking, hiking trails & then even have a beer garden with live music.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
If it wasn’t for a couple of friends, Kiara and Cay, I don’t think I would’ve took the leap to start my own business. I’m forever grateful for them for the encouragement and pushing me to get started.