We had the good fortune of connecting with Christine Parizo and we’ve shared our conversation below.
Hi Christine, how do you think about risk?
Risks are a part of life, and you absolutely have to take them. The key is weighing whether the risk is worth the reward. In my career, I risked leaving a full-time job to start my own business as a freelancer. In my personal life, I risked leaving Massachusetts, where I had lived for half of my life, to move to Houston. Both were not easy to do, but I now have a rewarding career as a freelance content marketing writer and live outside a great city.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I run a B2B technology content marketing writing business, Christine Parizo Communications. I’m a solopreneur, and I pride myself on being fun to work with – as well as great at taking complex concepts and breaking them down into information that decision-makers understand. I started at my dining room table in 2010, and it was not easy. I spent a lot of time working to find my niche (which ended up being B2B technology, particularly ERP, DevOps, CRM, and SaaS). At first, I was working full-time while freelancing part-time, so it was definitely a challenge to budget my time appropriately. But through a lot of work and trial and error, I was able to go full-time freelance, then incorporate my business just four years ago.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
On the first day of our week-long trip, we’d start off with an early morning workout at Clear Lake CrossFit in Webster (because the friend I have in mind is also a CrossFitter). Then we’d have breakfast at Snooze on Bay Area Blvd. before cleaning up and heading to Johnson Space Center for the Level 9 tour. This is probably one of the most exciting things to do, because you actually get to sit in the historic Mission Control and see the current Mission Control in action. Afterward, we’d probably pick up Torchy’s on the way back to my house and relax. For the next few days, we’re in Galveston! We’re staying at the Kettle House, but we’re checking out Mod Coffee and Sunflower Bakery and walking around the Strand and the East End (with coffee!) to look at all the pretty Victorian Houses. Beach time is also necessary. We might go to Moody Gardens for the aquarium and rainforest pyramid, but I have a feeling we’ll be sitting on the deck at the Kettle House and drinking coffee and catching up a lot. When we’re back in Houston, we’ll definitely check out the Museum of Natural Science for the Egyptian exhibits, and of course the butterfly gardens. We’ll go for a run along Buffalo Bayou. Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I couldn’t have built my business without the support and love of my husband.
Headshot by Rob Salinas