We had the good fortune of connecting with Cynthia Salinas-Salaiz and we’ve shared our conversation below.
Hi Cynthia, what do you attribute your success to?
The most important factor behind the success of my brand is passion. This job may seem so easy simply because the end result is so flawlessly put together, but that is very wrong. It is so hard! As a small business I am the face behind every “department”. I am the designer, photographer, customer service rep, marketing director, finance director, social media manager, and most importantly the one that shows up as early as 7 AM to install the balloons or flower walls. Without passion I would not be able to do all of this.
What should our readers know about your business?
From the very beginning, I wanted to provide a service that would speak for itself, not just for the customer but because I myself wanted to be proud of everything I was creating. At this point, I wasn’t even sure if this was an industry I wanted to involve myself in, I hated balloons & just the thought of them popping gave me anxiety, but from a very young age I new I was destined to be my own boss so I took my fear pushed it deep inside and turned it into passion. Pretty soon moms all over were recommending my work, I started learning from balloon artists already in the industry and perfecting my skill. When I was confident enough with my work I launched my business formerly known as “Divine Creations” and starting sharing personal experiences, hardships & tips about balloons on tik tok. This is what I believe took my business to the next level. A balloon video I made went viral and soon enough buzzfeed was sharing it along with all the affiliated accounts & I blew up everywhere gained thousands of followers and with that customers as well. As if Covid in March of 2020 wasn’t enough to hit us all where it hurt them most, I was going through a rough patch personally. I feared business would die down considering parties and gatherings were basically at an all time low and on top of that I was in the process of getting divorced. Covid soon became a bump along the road to which I had to get creative and come up with ideas to keep succeeding in with my business. I started offering classes to eager students/moms wanting to learn. I wanted to share my knowledge with others encouraging them to follow their dreams. Although my business name started as Divine Creations, the tag line was always “Houston we have a party” it was catchy and I loved that it was Houston based considering it’s where most of my clients book from. At a certain point Divine Creations no longer excited me, I wanted people to know my name and automatically know the kind of work I did, and I simply wasn’t content. On January 2021 I launched the rebrand of my business and became known as “Houston we have a party!” I finally had the perfect design for my beautiful pink truck along with new logos and branding for my business. The past two years many doors closed but just as many opened up for me, in times of uncertainty and despair I fought for the business I am so proud to run today and for the many friendships I’ve created in this industry. If there’s anything that I’ve learned is that it takes a village and I am so grateful for every friend, business partner, client & supporter thought out this crazy journey. After all we all start somewhere and sometimes we just need an extra hand and a little push. It’s only up from here and I don’t plan on stopping there.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
My must see place in Houston is the skyline, especially at night. You can get a beautiful view from Studewood Park or Buffalo Bayou Park. If we got hungry we would stop at Pluckers because they have the BEST. WINGS. EVER! One of my all time favorite places has to be Midtown, the nightlife is so much fun.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My sister deserves the biggest shoutout! If it wasn’t for her daughters second birthday party, I would not have started this business. Lesly, just started her own business “Dulce De Lesly” and definitely deserves more recognition and exposure to this amazing industry!
Facebook: Houston Balloons
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