We had the good fortune of connecting with De’Jah McCoy and we’ve shared our conversation below.
Hi De’Jah, what role has risk played in your life or career?
In my opinion, risks are a huge part of your success or failure in life. However, I believe the key to success in risk taking is to calculate them so that you “fail forward”. I’d like to think I live my life on the edge and this is a huge contributing factor to why I view myself as such a success. When thinking about the possibility of loss or negative exposure I tend to weigh my options on a scale of win or lesson. I believe every experience, good or bad, can be learned from. I also believe in feeling the fear and doing it anyway. .
What should our readers know about your business?
I think what sets my brand and business a part from other fitness brands is that I am extremely hands on with every aspect of my business. I communicate directly with vendors, I connect directly with with customers, and I am the final eyes when it comes to quality control and production. I care most about how my products make you feel and creating lasting relationships with my customers! I am most excited about expansion! I cant wait until my brand is a household name and can be purchased in countries all over the world. I got to where I am today business-wise by being determined enough to have success in no longer being an employee. After quitting my corporate job the road to CEO was not easy. Looking into multiple fitness brands to collaborate with, I could never find the perfect fit. One of my biggest challenges that I am still working on overcoming is developing the mindset of being my own boss. I am actively working on these challenges by staying organized and disciplined in my daily habits and routine. If I could tell the world one thing about myself and my brand it would be: PerfectFit is not just a fitness brand, it is a community of motivated women supporting each other in reaching goals that have far more to do with your physical well being. We celebrate the perfectness or our imperfections and in confidence we stand together.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
When it comes to fun I’m all about balance. I love to start the day with an activity like yoga or running. Naturally, brunch at The Breakfast Klub would be the perfect combo to an active morning. After brunch I would recommend a nice chill day party at Seaside to set the mood with a walk in Memorial Park under the stars to recap the day. And for dinner, we cant go to In n Out for burgers without going to Salata for a salad also! However, if its crawfish season you can forget about the burgers! We are going to BB’s Tex Orleans! Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Though there are many people, groups, and publications that have contributed to my achievements in life, I will only name a few. Shoutout to my Nana, my rock, my other half! This woman is not only a huge part in my success story but also a huge part of how my story began. My grandmother, who I’ve called Nana for as long as I can remember, has always been the ultimate example of happiness in work life balance. She has been an entrepreneur longer than I have been alive, my entire life I have gotten the chance to experience her travel the world, meet amazingly talented people, and rack up the dollars while doing it! Growing up the values she instilled within me have shaped and molded me into the woman I am proud to be today. Shoutout to my track and field team! Growing up with very few cousins and relatives, I never really felt what it was like to be a part of a unit or team. When track and field was introduced to my life I learned what it meant to truly be held accountable for the wins and losses of my counterparts. The small everyday lessons we learned in practice taught me so much in hind sight. It didn’t matter if I won my individual race if the team hadn’t won as a whole. This instilled within me compassion, accountability, encouragement, and leadership. These skills I have taken with me and applied in my team at PerfectFit. Shoutout to David Logan the author of one of my favorite books, Tribal Leadership. This book was gifted to me by a mentor in my early 20’s and I haven’t stopped talking about it yet! The concept of the book is to show leaders how to upgrade the culture within their tribes. I took this idea a step further in recognizing within myself what characteristics I would need in order to become the person I wanted to be. With this understanding, Ive been able to identify mentors, colleagues and business partners who have been able to guide me into a successful career and fulfilled life.
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