We had the good fortune of connecting with DeJon Johnson and we’ve shared our conversation below.
Hi DeJon, can you walk us through the thought-process of starting your business?
Even in High School I had a hustler’s ambition. I would sell cds & mixtapes to my classmates to be able to afford things I wanted at that time. I always wanted to be a Entrepreneur. The digital age and new technologies made becoming a entrepreneur easier than ever before. Due to my networking abilities I knew that creating a company dealing with marketing & promotions would be ideal for me. To gain experience I began promoting and hosting clubs and parties in my area. From there I created a Twitter account directed at promoting events and musical talents. That eventually led to me becoming a DJ and creating a mixtape series to further support the artist I would promote. While creating that network I came across the opportunity to do radio. I knew that all things prior would make this opportunity a success. With hard work and dedication I was able to create a successful radio brand by promoting events, interviewing guests, and building a strong social media presence.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I am a Radio Personality/Owner of The Syrup Room. We are a media outlet based in Houston, TX. We produce interviews, break new music, and promote some of the biggest events in the city. We have had artist from as far as California to New York come down to interview with us. We are currently based in EaDo (East Downtown), a new thriving part of the city in the downtown area. We have been in existence for 5 years working with some of the hottest talent this city has to offer. We tend to cover all things Houston and never get caught up in following trends or promoting gossips and internet beefs. Artists work with us when promoting new music, music videos, albums, concerts, or just to promote themselves. Even though times get hard we try to maintain a level of consistency and keep our following informed on what’s happening. We’ve marched in protests, sat down with politicians to help make a change in our communities, even gave back to the community thru toy drives during the holidays. We have been rewarded numerous times, even presented the Radio Personality of The Year award in 2016 at the Htown Hip Hop Awards, but the greatest reward is the respect and love and support we receive back from our community.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Due to the pandemic things have been a little crazy but if possible the first stop would have to be the Toyota Center to catch a rockets game! Our downtown is like no other. Turkey Leg Hut is a must but if the lines are too long, J&J Lounge in 5th Ward is just as good. For drinks you can never go wrong with a Swamp Thang from Pappadeaux, but if you enjoy more of a turn up you can always stop by The Address. After a interview with The Syrup Room you can stop by The Cidercade, my new favorite spot right which is right next door to us!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
First and foremost I would like to shoutout the City of Houston. Houston is a thriving city with plenty of opportunity. The city has been very supportive to my brand and I have been blessed to attend multiple events in City Hall’s Media Facility as well as cohost alongside my partners, multiple Martin Luther King Jr. Day Parades. I would also like to shoutout all the other media outlets, artists, publicists, managers, promoters, djs, and entrepreneurs that constantly play a role in promoting and exposing all that Houston has to offer!