We had the good fortune of connecting with Den’Trell White and we’ve shared our conversation below.

Hi Den’Trell, what do you attribute your success to?
The most important factor behind my success is that I treat my customers how I expect to be treated. As a small black owned business the stakes is high. I read on social media posts about bad experiences my Facebook friends had and it makes me perfect my processes and perfect the customer experience and I have a high repeat and referral rate because customers enjoy the experience that they have. I try to give each customer a premium experience whether they are paying $5 for an order or $500.

Let’s talk shop? Tell us more about your career, what can you share with our community?
D.T. Print and Design Studio is the brand and we are known for delivering “Really Refreshing Work.” Whenever I am in creators mode whether it is an invitation, program, or a large backdrop my mind goes to a different place; a different world. What sets me apart from other creators is my eye for detail. My customers can tell my work from other designers simply because I am very detailed oriented. I do not like to rush and I like for everything aligned and in order. I have been in business 3 years and it has not been easy especially during the current pandemic crisis, but every time I am faced with a new challenge I take them head on. At the start of the pandemic I did not think I would survive. I had clients put orders on hold, some cancelled and at the start of the busiest time for my company I was losing money. I had to do something and FAST and this year I have learned to never to just sit idle, but to always perfect my craft. I expanded my offerings and found new ways to reach my customers. For example: This year I was able to launch my custom memorial fans, bookmarks and program keepsakes. It was something I had been wanting to launch for some time, but I was able to finally get it done and I am extremely happy because it is doing so good. I am also proud of myself because I used the “think outside the box” strategy vs just relying on my normal customer base. Had I waited for things to open up again or even closed shop temporarily it could have been critical and this conversation would not even be happening today. I had to get in the lab and put my thinking cap on and seize the opportunity and it WORKED! I want the world to know that D.T. is an extinction of me and I am resilient and it is only up from here.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
From the gate I have to take them shopping at either The Galleria Mall or Memorial City Mall that is my personal favorite because of it’s size and its location. While in town we have got to go eat at Ragun Cagun off Westheimer at Gessner, The Breakfast Klub, Grand Lux, Pappadeauxs and we have to go get some hot donuts from Shipley’s Do-Nuts off Ella Blvd.. Next we have got to go to the Montrose area becaue I just love the environment and vibes it gives from the bars to the different eateries and the mixture of people from all walks of life. There is just so much to do whether it’s going to the park or out for a night to experience “The Night Life”. I can not send them back without doing a photoshoot in front of the We Love Houston sign at 8th Wonder Brewery. Houston is so big with so much to do, so I have no doubt in my mind that any of my friends would be disappointed after a weekend of even a week or two in the city.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Steve Gilbert and Stacey Smith

Website: www.reallyrefreshingwork.com

Image Credits
NA all photos taken by D.T. Print and Design Studio (2019-2020)

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