We had the good fortune of connecting with Dina Tovar and we’ve shared our conversation below.
Hi Dina, can you walk us through the thought-process of starting your business?
Our “how we started” story is so crazy to me. Oddly enough there was really no thought process behind starting Studio 7. The saying “things just fell into place” would best describe our beginnings. My mom & I have always had a passion for everything having do with events. We started with hosting & decorating multiple of our own themed parties for any occasion. Friends started to notice that we were kind of great at this. Soon what was only a few tables & chairs for an intimate Quinceanera turned into linens, centerpieces, plates & before we knew it this Quinceanera was, unofficially, Studio 7’s first ever client. A few months later we felt we were ready to move forward and make an Instagram. After we made our Instagram Account we have not looked back. What I did put a lot of thought into was our name. Studio 7 is Family Owned and I really wanted to somehow incorporate something special about my family in the name. After cracking my brain trying to incorporate something about all seven members of the Tovar family and still having the name be short & simple, I realized what better way to indirectly include everyone of us than with the number 7.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Studio 7 is not just an “event rentals” business. We do more than just drop off. In the early stages of any inquiry I like to know the overall feeling they envision for the event. This might seem like an odd question to ask but this helps me better understand their expectations. Paying attention to detail is something we take pride in. For example a balloon garland is not just balloons. It’s finding the perfect shades for their vision, creating a flowy & visually appealing form, it’s styling on the spot & not overlooking the details. We are always learning & always evolving as a successful business should. Our style & our knowledge in this field was not learned in day, not learned in a few months either. We always keep an open mind to new techniques & styles. We are 1 year into this and we are now just finding that perfect balloon style to define us.
We are most proud to be apart of such big life moments for others. Weddings are undeniable our favorite. This is a day that will forever stay with the couple and we are always honored to be able to be a part of that forever memory. It’s these facts that drive us to pay attention to all detail & make sure we are on the same page & understand the vision of the client.
Because Studio 7 can provide for an entire backyard wedding I spend a lot of time communicating with the brides. Other than we when we meet for a walkthrough of the area most of our communication is done via message and it can be very difficult at times trying to describe an idea or explain something when you are not physically in front of each other.
When you see, think or hear Studio 7 I want others to associate words like “Passion”, “Get’s it Done” “Dreams”, “Trust”, “Family” & “Success” with our name.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Our morning routine would allow us to officially start our day at around noon.
Monday: We’d start our day with morning Zumba at Conquer Nutrition. We’d get home, shower freshen up and visit TeA’more in Pasadena to do some work & have a little snack. Return home and by that time it’s 4pm. We’d take our dogs to a Herman Brown Park off Mercury & take in the rest of the sunrays. Later we’d go a quickly nightly visit to Teahouse & watch the cars go by.
Tuesday: We’d start our day with a run at Dwight D Eisenhower Park. Return home, freshen up and I’d take her with me to Harwin to shop some new inventory. On the way back to home we’d stop at Sweet Paris for a light lunch and kill some traffic time. Thank you Houston traffic it’s now 5pm. We’d make dinner at home & stay in.
Wednesday: We make it to AM Zumba. We freshen up and she joins me for groceries. We have lunch at Bibos Cafe. We head home, drop off the groceries and get ready to experience The Color Factory.
Thursday: Morning run at Buffalo Bayou with our dogs. We pack a few snacks to have a picnic there afterwards. We’re tired but still want to go out for dinner so Cuchara it is.
Friday: We meet some friends for Friday Volleyball at Memorial. We go to Fabians for Latin night then skip the line at Yoyos Hotdog because you’re a cool vegetarian.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Without a doubt, my mom. Ever since I could remember she always told me that I had a special gift for anything creative & artistic. My mom, still to this day keeps that creative fire in me burning. With any artistic interest I had growing up my parents would find a way support it financially. I blossomed in every way possible. Because of their support I was able to learn so many things in various artistically inclined fields and for that I am eternally grateful. Studio 7 is essentially a creative outlet for both me and my mom, we enjoy every step of the way. We have big plans for Studio 7 and I consider myself very lucky to be taking such big life steps next to the woman who always fueled my artistic gift since I was a child. Next in line for giving Studio 7 that starting push was Eunice Gamez. It was Eunice who put us on to our first unofficial opportunity that was her sisters Quinceanera. Since then we have not looked back