We had the good fortune of connecting with Harvey Lincoln and we’ve shared our conversation below.
Hi Harvey, we’d love to hear more about how you thought about starting your own business?
I have been doing graphic design since I was a kid. When I got into my mid 20’s I was able to attract a variety of business clients that wanted designs done for their services and products. I would design flyers and brochures and see them post on social media. Over time I began to notice that my clients were not approaching their business and my work done for then strategically. This in turn was not giving them the results the wanted. More followers, more sales and overall growth. This took me into expanding my services and moving from being a simple graphic designer to a brand strategist. I wanted to help my clients get the real results they desired Results that a simple high quality design couldn’t accomplish alone. From there I started my now company Greater Brands – Strategy, Design and Marketing where I help entrepreneurs, visionaries and special events build a quality brand that they and their clients love. Now I consult clients on how to but a plan together for building their brand with a strategy that will help accomplish their goals. From their we design appropriate touchpoints that help support the strategy and plan we established. Once designed we take that brand to the market via a variety of effective marketing methods.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
So I Specialize in 3 things, Brand strategy, brand design and marketing! I help entrepreneurs build a brand that they and their audience love. What this equates to is being able to sit down with a client and map out a plan of success through a detailed strategy session. I have to prove to the client that following this strategy will be able to get them to their end goal. This for them could be increased sales, increased following, a consistent and beautiful brand that looks amazing, a system that allows for an amazing client experience, a well defined, and communicated message and many other goals. I need to show how and why this will work before executing the deliverables. After we strategize, we begin working on the design deliverables. This will include putting together an entire identity system starting with a logo and then build out stationary materials like flyers, brochures and business cards to help communicate. Well get refreshing brand photography to capture key personalities, activities and products. Well build out their online presence such as their website, social media and digital touchpoints. All of this has the focus on proactively shaping the entire experience and perception that their clients will have of them. Once all the design deliverables are in place we market their brand to the world through a variety of digital marketing approaches. Our biggest advantage is expertise and being able to ensure a process that works and gets results before ever getting started! Some of the biggest challenges I faced was learning the mindset and work ethic of being an entrepreneur. I always tell myself that, “I’m only as secure as my skill and work ethic.” Meaning, If I don’t hone my craft by dedicating hours to learning and practicing it ill never be able to deliver the results that paying clients expect to have. Not only that, If I don’t put in the work to prospect, follow up, market my business, communicate my expertise and show forth a reliable business process, I will never grow or maintain clients. As the old proverbs says, “If we don’t work, you don’t eat.” This meant for me lots of days of only 4 hours of sleep or all nighters learning and seeking to thrive in business. I’ve learned that being an entrepreneur takes hard work, right connections and information that will get you to where you need to go. I want everyone to know that their ideas matter and are worth telling the world. Our biggest accomplishment is being able to say that we helped you take it there. Our story is just like yours and we want to show how you can turn it into something that you and your audience love.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I live in San Antonio Texas and there are many wonderful places to go. If a best friend visited the area I would take them first to one of the best breakfast spots called snooze. Its a modern breakfast café with amazing food and a fun and vibrant environment. From there I would take them to the pearl where you shop at a variety of businesses while taking in the historic rustic scene and entertainment. Being San Antonio is a historic city would would spend a few days site seeing visiting monumental spots such as the Alamo, Tower of Americas and the river walk boat Tour. Next we would Travel all fun entertainment spots including, Fiesta Texas, Sea Words, Botanical gardens, Japanese tea Garden, Top Golf and More.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I would like too shout out My current Fiancé Ashley Thompson for her support and patience with helping move towards the goal of building a effective business and brand. Id like to shout out my family and church who always lend support in accomplishing my dreams
Email Address: Info@Buildgreaterbrands.com