We had the good fortune of connecting with Isaac Johnson and we’ve shared our conversation below.

Hi Isaac, what was your thought process behind starting your own business?
Honestly there was no plan in starting the business originally. The mindset was pretty much there from childhood. It may not have always been about selling shoes but we were taught from a young age if you wanted something you had to put forward some work to achieve it. So growing up it was always some type of hustle for us using what we had to produce. As kids doing back flips as twins was mind blowing to many people. Whether it was the twin angle or anticipating an injury it was the fan favorite. Then of course the normal car washing, lawn mowing, and selling chips and candy at school once we got older. The sneaker side of it really came from our habit and passion for sneakers. We were in following a bad habit in collecting all releases in our reach. We had a pending balance left at the end of our semester and couldn’t return the following semester without it being paid. We again pulled from our resources we gathered as many legend blue 11s as we could gather and started getting them off. At the end of the weekend we made our balance and then some. At that point it clicked. This could be something big, if we could cover our college balance what could we make doing it without our backs up against the wall.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I know this answer is gonna sound so regular but it’s the truth. Twin Soles is where it is today because we had a passion for it first. Our love for shoes allowed us to see things differently and remain dedicated through the highs as well as the lows. We would do things like camp for day to secure pairs starting out. Most people didn’t want to wait for a few hours but we were doing it out of habit because again it transitioned from the same methods we had been doing for personal pairs. Another thing is once we jumped in the resell side of sneaker we were sponges. With every event we went to or person we met we learned more and more about the resell side of things. What people liked what they didn’t like and used that information to set us apart. As far as lessons I would have to say protect yourself and your brand. People almost always don’t think about things until it’s too late. We fell into this category as well. In 2019 we traveled to Chicago for a show and had all of our inventory at the time stolen. A heart breaking lesson after having been doing some of or best numbers. All because we didn’t think ahead a tragic event that could have been avoided left us at rock bottom with a name to uphold with nothing but a handful of sneakers left. But thankfully with dedication to continue and some sacrifices we we able to continue business with no loan handouts or anything and we built back better than ever in less than 4 months. It was truly mind blowing.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
This is a cool question I don’t think I’ve ever heard anything like it before. But ok here is a brief timeline for the week.

Monday

We will start the week off with something slight just kicking it at the crib and relax. We do what we call bike ride Monday’s where we ride bike around the city and look at all the lights at night. Nice mix of exercise and fun. As far as food we have to hit one of the soil food hot spots in Fort Worth Medea’s or Stormies.

Tuesday

We can hop around a few malls do a little shopping but for food definitely have to hit off the cuff in deep ellum for the taco Tuesday it’s a must. Cheap tacos and great drinks. Following this you can go 1 of two ways bowling or Bitter End depending on how we are feeling.

Wednesday

We have to slide by Big Momma’s chicken in Nawf Dallas. It’s my favorite mom and pop chicken spot but we won’t get into who is better between Big Momma’s and Rudy’s. We love both spots. That evening it’s a must to hit Bitter end it’s pretty lit on Wednesday.

Thursday

It’s only right that I let them taste Rudy’s after trying big mommas so they can decide for themselves. After eating we can slide to the bishop arts district it’s some nice ducked off places with some good drinks.

Friday

Is a chill day to prepare for the weekend. But that evening in light of having company in town it’s only right we through a Game night at Her Studio at the south side Lamar. Our game nights are epic good music and vibe. The games never fail to impress from Jenga, twister, Left Right Center, and many more. A nice low key way to pop off the weekend

Saturday

Is release day so we are out moving around with sneakers for most of the day but we have to go to eat at Kitchen + Koktails in downtown. That is some real soul food. Honestly I could recommend the whole menu and the drinks are made by some of the best bartenders.

Sunday

Sunday funday it is the best way to end the trip. Start out with brunch at their place of choice to get a nice start to the day. Following brunch it’s time to for fun. Bar hopping in deep ellum and uptown never disappoints.

Who else deserves some credit and recognition?
First and foremost the man upstairs because without him we couldn’t possibly succeed the way we have. Following that I’d say thanks to all the people in the background that went unseen in the process. Friends from college, family, and a lot of other people helped a lot. And last but not least our best friend Jordan Boone who help us open our eyes that Twin Soles was more than a hobby but could actually be a functional business. He helped us create our first website from scratch all while we were student athletes in college.

Website: Twin-soles.com

Instagram: @twin_soles

Twitter: @twin_soles

Facebook: Twin Soles

Youtube: Twin Soles Tv

Other: Tik tok: @twin_soles

Image Credits
Trent Bruce-Owens Trey Colbert Jordan Boone Trevon McWilliams eBay

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