We had the good fortune of connecting with Jacinth Jones and we’ve shared our conversation below.

Hi Jacinth, what was your thought process behind starting your own business?
“Are you happy?” – Insecure, Season Five, “Out, Okay?!”

Lawrence’s words to Issa in the second-to-last episode of “Insecure’s” final season took me back to my 22nd birthday.

While I had just graduated from Howard University a month prior and was set to start my first “big girl” job in a few days, life felt so directionless. I constantly questioned my existence, purpose and identity, but never received any type of answer. So yes – a quarter-life crisis at 22. Consequently, this led to a year’s worth of tears, worry and frustration.

After long and frequent talks with my closest friend about my dilemma, he told me “happiness is a choice.” A choice that takes effort and intentionality, but is ultimately attainable. Together, we drafted a list of five deliberate and intentional actions that we felt would lead me toward a consistent state of contentment.

One of those actions was to “spend time with your passion.” But what was my passion? Growing up, I never had an earnest zeal, desire or enthusiasm for anything. And didn’t seem to at 22 either. But I liked to write about people and places I found interesting; hence my professional and academic background in journalism. After much contemplation and continuous conversations with my friend, COSMiC was born in my Texas bedroom two months into the pandemic.

Before graduate school became hectic, I wrote and published over 10 articles between May 2020 and May 2021. Clearly, there was a hint of zeal, desire and enthusiasm behind the brand. While I still don’t know the full extent of my existence, purpose or identity, COSMiC has given me a foundation to build upon.

Am I always happy? Of course not. But my 23rd year around the sun did not come with a year’s worth of tears, worry and frustration. It came with blurry vision, but at least I had vision! In the latter half of my 22nd year, I invested my existential thoughts into what I believed to be intentional happiness. While I still question my identity and wonder whether my life has meaning, purpose or value, I focus on what I do know and have faith that through COSMiC and other extracurriculars, God will push me toward what He has called me to be.

Alright, so let’s move onto what keeps you busy professionally?
Time is a luxury I currently don’t have. As a full-time professional in graduate school, my time to invest and evolve COSMiC is very very limited. It’s been a slow start getting COSMiC off the ground and unfortunately, I can go weeks or even months without creating or posting original content. And I’ve learned to accept that it’s alright since I have more pertinent things to focus on. It’s not something I can overcome just yet, but once I finish my graduate program, we’re back in business baby!

When the time comes to fully focus on the brand, know that COSMIC is centered around intentionality, impact, integrity and ownership.

Intention: Inevitably, as a small business, COSMiC trails behind in digital/social exposure. Every follower, view, share, like, comment or retweet counts. As a result, COSMiC can’t afford to take readers and followers for granted which is why content needs to be optimized for search intent.

Impact: As a Howard graduate, I constantly use COSMiC to seek after the embodiment of truth and service. In the long run, COSMiC will be known for its efforts to improve the quality of life for Black individuals and communities. Ultimately, I aim to be as transformative as Drake’s nearly one million dollar giveaway in “God’s Plan.”

Integrity: With a bachelor’s in journalism, maintaining journalistic integrity in all work was required and is still a characteristic I reflect in every post, tweet, or share. COSMiC is not here to bash, gossip or clickbait readers or viewers. The brand is centered around accuracy and transparency.

Ownership: Black culture is a hot commodity – globally. So why not own it? Working for anyone other than yourself limits your creativity, ambition and impact – especially in content creation.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Outside of my own recommendations, the first thing I would share with my best friend is “Your Favorite Places in Houston’s” Twitter. The account posts fun things to do and great places to eat that vastly surpasses my knowledge of all there is to do in the area. Below are a few things, I think are some of the fun, interesting and exciting places/things to check out:

Eats: Turkey Leg Hut, HoustonAtlantaVegan, The Breakfast Klub, Lucille’s, Burn’s BBQ, Bar 5015

Things to Do: Seismique, Project Row Houses, Tour de Hood, The Color Factory

Who else deserves some credit and recognition?
COSMiC would not be where it is today without the gracious help and support I receive from friends and family. First and foremost, I want to dedicate my shoutout to Zaire. I would also like to extend my shoutout to ​my sister Jada in addition to Alex, Sydney, Mikael, Jamon, Laura, JaJuan and Serenity for their continuous contributions and support.

Website: https://www.thecosmicmag.com/

Instagram: https://www.instagram.com/_cosmicmag/

Linkedin: https://www.linkedin.com/company/thecosmicmag/

Twitter: https://twitter.com/_cosmicmag

Facebook: https://www.facebook.com/cosmicmag/

Email: info@thecosmicmag.com

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