We had the good fortune of connecting with Jamey Moore and we’ve shared our conversation below.

Hi Jamey, let’s start by talking about what inspires you?
I purposely built the moniker “Inspired Ales” into my branding name because inspiration has always been at the forefront of anything I do, and quite frankly it has everything to do with who I am today. Of all the things that inspire Secret Beach, music is easily the most influential on who I am, and what my branding is about. All of my music influences are inspired by skateboarding, particularly skateboarding of the late 80’s and early 90’s. Punk, Thrash, Hardcore and Hip-Hop dominate my playlists, and this is a direct result of growing up in that era of skateboarding, and the people I’ve known through those years. Skateboarding of the late 80’s was dominated by punk and hardcore, as skateboarding was still sort of seen as a thing outsiders and troubled kids gravitated towards. The music that surrounded that scene was always so aggressive, to reflect that culture, and feed the energy. As I got older and into my teenage years, Hip-Hop started to have it’s own influence on skateboarding for the first time. The epicenter of skating was San Francisco at the time, and many of the skateboarders at the forefront of that scene were starting to feature local Hip-Hop acts in the soundtracks of their videos, and so naturally all of us kids who religiously watched these videos started to be influenced by it. That influence then carried over to the next part of my life. Fast forward in life, music was a huge inspiration to me in the form of Djing. I was a club DJ from age 22, well into my 30’s. While primarily focused on Hip-Hop, I was constantly surrounded by dub, house, and electronic DJ’s. Fast forward again to my mid to late 30’s, surfing and the music surrounding that culture started to play a roll as well. I became so enamored with the modern psych and surf sound that I actually moved to Southern California for a few years to be closer to the budding music scene there in Orange County and the Los Angeles area as a whole. Living only about 5 minutes from the Observatory in Santa Ana afforded me the opportunity to basically see a great live act any day of the week, and I definitely used that opportunity. When it wasn’t a show there, it was somewhere in LA or Long Beach. It consumed my life there for a bit. All the while I was also engulfed in the local beer scene there and so Secret Beach, while I didn’t know it at the time, was starting to actually come together in my mind. Music and Beer, the influences of surfing and skateboarding, it all has a huge part in what Secret Beach as a brand is to me. My hope going forward is to continue to integrate music into the Secret Beach experience and portfolio as much as possible. The hope is to have a small affiliated record label up and running at some point, and to also be able to host live music once the brewery is up and running. Anyone who knows me, knows I run on music. I almost always have headphones on around the house, or if I’m somewhere outside of my own home, I’m generally trying to select the music…..haha.Alright, so let’s move onto what keeps you busy professionally?
My chosen art is beer. What I think sets me apart is how I approach the modern method of creating beer. When I started down the path of homebrewing, I knew I didn’t want just make beer for my consumption, I wanted to make it to share with people. I also knew I wanted to do something different. I wanted to use musical and visual influence to really create a recognizable brand that represented my community and neighborhood here in Houston. It’s been a constant struggle to be different as the world of beer is constantly changing, and as art and the visual aspect of branding in the beer world is progressing and growing at such a fast pace. There are more breweries now than ever before, and everyone is looking to separate themselves from the rest. Its become increasingly harder to stay ahead of the trends, and stay relevant creatively. As with any kind of art, it’s a constant struggle to stay inspired and motivated, especially during a pandemic and political climate where nothing really feels as important as just surviving. Not just surviving physically, but mentally, emotionally, and financially as well. It’s rather hard to get real psyched on art, or your chosen artform when life is so very real right now.Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
For me, I would suggest Art, BBQ, Museums and Beer. I would definitely recommend my neighborhood and start at the Menil Collection, maybe hit the Museum of Fine Arts, and the Contemporary Arts museum. Then I would hit Pit Room for some killer Texas style BBQ, and finish it off by having a couple beers over at my home away from home, Equal Parts Brewing. More than anything, the arts and culinary world dominate the attractions in Houston.Who else deserves some credit and recognition?
Joe Corrales Jr. aka “Yppah”, The guys at Equal Parts Brewing, my daughter K’laya, wife Rachel, friends and family and everyone who has supported Secret Beach from the jump!

Instagram: @secretbeachbrewing

Image Credits
Luis Montalvo

Nominate Someone: ShoutoutHTX is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.