We had the good fortune of connecting with Janay Towles and we’ve shared our conversation below.

Hi Janay, how do you think about risk?
I think of risk as being uncomfortable and in life being comfortable sometimes can make one become complacent. I never want to be complacent, the only time I want to be comfortable is when I’m being comfortable being uncomfortable. I begin taking risk at the age of 17 being pregnant in high school , while everyone said all the things I couldn’t do I knew I could . Taking risk led me into becoming an entrepreneur.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
J. LuxBoutique, LLC is an online clothing store our boutique style is very edgy and sexy. I am most proud of how much my business has grown over the years, I started my business with literally no money making minimum wage, and when I look back on when I started by myself I am in awe. I have gotten to this level of success by reading , researching , networking and most importantly believing in myself as well as my brand. Starting my business was very challenging in the beginning because I knew nothing about how to start a business , I paid no attention to startup cost , or even a target market, because I did not pay attention to those things caused me to struggle. To get more educated on starting a business I begin to read books , articles, going to networking events , and joining Facebook groups to gain more insight. Along this journey I have learned no matter how many years a person is in business your still going to make mistakes I also learned I can’t do it all by myself . I would like the world to know my brand is for the women that dare to be different and be comfortable. To anyone reading my story woman , man , boy or girl, no matter the circumstances you can always accomplish your dreams you just have to want it bad enough.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I would like to shoutout my family they have been some of my biggest supporters on my journey. My city of course without their support I would not be here . Thank you San Antonio

Website: https://www.jluxboutique.net/

Instagram: J.Lux_boutique

Nominate Someone: ShoutoutHTX is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.