We had the good fortune of connecting with Javi Lluch and we’ve shared our conversation below.

Hi Javi, what do you attribute your success to?
I think the most important factor behind my success is the perseverance or constancy to believe in your capabilities and not take down when the thing´s going hard.

When the thing is turning down, that moment is key, you need to think cold, you don`t have to be guided by feelings and you need to have patience.

All bussiness, brand or succed is not achieve in short time, you have to remember that, all the way matters even the more little detail is a sign to achieve your success.

When you achieve the success and you look back, you see that all the things have a meaning in your trajectory even the mistakes or failures.

Remember that either you win or you learn but you never lose

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Our company is the online leader sneaker magazine for the spanish language, the way to achieve that was not easy.

We started as a online shop selling multi brand streetwear stuff, by the time we haven´t enough revenue, we deal with brands too big, we were forced to make huge discounts and was very hard.

When we were close to bankruptcy we started to think in our business model and started to think how will look the future for online retailers. And we see that all of the brands ( in the future ) will encourage their customers to sell on his own website so our business will have a deadline, we were dead in the future.

So, we decided to close our online shop and create a blog talking about shopping, sneakers, streetwear driving traffic to big online retailers. At that time we didnt know how to moneytize this traffic but we feel that the future were on this.

Them we started to create nice content in our blog, one day the biggest sneaker brand call our door and the rest is history.

A curious fact for all those who find themselves in complicated situations is that the same brands that plagued us with their wholesale orders when we had the online store are now the ones that hire us to create online content. For me it is a life lesson, think about your business and look beyond, do not stay in what everyone else does.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
If you visit Valencia be sure to check the CCAA of Calatrava architech, take a walk onto the River Turia, eat a paella rice on Casa Carmela, drink “horchata” on Daniel, take a Jaramilla on the classy “Aquarium and hang out on the Downtown.

And of course pay a visit to our office in the center of the town.

Who else deserves some credit and recognition?
The first person i think it´s my grand father who was a big entrepeneur and give my first money to build my company long time ago.

Of course my parents are so important in this, they give me the confidence and the freedom to create and build what i have now.

And as the last step my wife, she trusted from minute one on my idea even when the things were bad.

Website: https://www.backseries.com/

Instagram: https://www.instagram.com/backseries/

Linkedin: https://www.linkedin.com/in/javi-lluch-7b058928/

Twitter: https://twitter.com/Backseries

Facebook: https://www.facebook.com/Backseries

Youtube: https://www.youtube.com/channel/UCEE_g6Qm2BGV2WZ0jvoEDFA

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