We had the good fortune of connecting with Jessica Rocha and we’ve shared our conversation below.
Hi Jessica, what was your thought process behind starting your own business?
Since I was a child I always liked to draw, I wanted to be an architect but due to life circumstances I could not exercise my career.
Suddenly one day I was getting my nails and there it occurred to me that it was something I could do and create my art in it. I started at the age of 16 with a small nail table at home, I was a little girl who with something so simple could realize and share her dream of creating and drawing with other people.
That’s how time went by and my dream grew bigger and bigger, seeing the people who loved my job motivated me to grow that dream and be able to share it every day with more people, there I said! I’m ready to have my business! ….. and I don’t call it business— it’s my dream come true!!
Let’s talk shop? Tell us more about your career, what can you share with our community?
When I started my nail career in this country I was 20 years old, I studied at school all day to get my license and then in the afternoon I worked at home, I only had time to serve one or two clients. So little by little I was creating my clientele until I already had my entire calendar full. It was at that moment that I decided that I could grow a little more and open my business.
When I opened my business it was and is still a very big challenge for me, I had no knowledge of how to run a business, it was just me and my dream come true before my eyes. Having a physical business where my expenses would be bigger, I had to raise my prices and almost all my clients went to other places where they were charged cheaper. I was almost out of anyone, it was like starting from 0; I remember my mom told me to lower my prices, everyone told me and I always said :: – I know what my job is worth! Whoever loves my job will stay with me! I want the client to love my job, not my prices!
That’s how time went by and little by little I managed to build a new clientele that loved my art and didn’t put a price on it! That was one of the biggest challenges I have gone through and I still happen because the beauty market is very competitive but my faith and security in me only allows me to focus on growing every day to be the best, I do not compete with anyone; only with myself …
My experience has led me to want to share it with others, many times people give up and abandon our dreams because we are afraid to leave our comfort zone, today I teach many girls to do what I do, they want to know my story, they want to be like me! And I am proud to be able to tell you that if I could, they too. The processes take time but with perseverance, dedication and faith in oneself everything is achieved! The limits are in the mind.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
The first thing I would do would be take him to my living room and share with him a story of my biggest project.
We would go to the beach for two days, I love being near Del Mar and eating seafood.
Walking midtown at night would be a good option, enjoying the nightlife with friends and family would be fun.
The Museum of Natural Science and NASA can’t be missing.
I really like outdoor activities and places where I can get new knowledge.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
It inspires me a lot in the story of Paulo Cohelo “The Alchemist” which tries to pursue dreams and make them come true!
I would also like to thank my family, my father and my mother who taught me from a young age to be a safe, enterprising, optimistic and struggling woman. They always believed in me and supported me from day zero.
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