We had the good fortune of connecting with JoJuan Cranson and we’ve shared our conversation below.

Hi JoJuan, what role has risk played in your life or career?
In order to get more out of life and opportunities, risk is apart of the process of achieving the required goal. Risk is something that you manage not avoid. Risk also helps you identify who you are or think you are to yourself by identifying your strengths & weaknesses.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
My company name is Nifty Niche & Company and I sell Men’s Appareal & Novelties. One of the biggest things that set my company apart is that I cater to a sector that some companies avoid, Men. I got to where I am today business-wise by staying consistent and dependable. When you do what you love, it only makes you more productive.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Houston is not like most cities. Everything is very spread out & that is one of our pitfalls as a city.

When it comes to night life and I don’t know exactly what I want to do but I want to get out the house I like to go to Midtown. Midtown is Houston’s version of 6th Street in Austin where there is a bunch of bars & clubs in one area and the vibes are endless

Food: Pappadeaux’s, Pappa’s BBQ, Pappasitos, Guyu-Kaku, Steak 48, Razoos

Website: www.NiftyNicheAndCompany.com

Instagram: @NiftyNicheAndCompany

Facebook: NiftyNicheAndCompany1

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