We had the good fortune of connecting with La’Torria Lemon and we’ve shared our conversation below.

Hi La’Torria, do you have any habits that you feel contribute to your effectiveness?
The habits that I’ve used that have helped me succeed consist of building relationships, not just networking, but actually building relationships with people that are like-minded! Also, taking risks has helped me succeed in many ways. I wasn’t always the smartest person in the room, but I always operated in passion, drive, integrity, and transparency.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I am the owner of Lemon-Lime Light Media which is a full-service PR boutique based in Houston & Atlanta. We work with entertainers, non-profits, beauty/ fashion clients, and small business owners. August 2021, we celebrated 10 years in business which is a blessing. I started this company 2 months after I graduated college. To see that we have now worked on campaigns for Chris Brown, Drake, Beyonce, David Banner, Slim Thug, LisaRaye McCoy, Leela James, Nephew Tommy, and a plethora of others, simply leaves me in aww. I’m forever grateful for the experiences, referrals, and clients that we have had the opportunity to work on. To date, one of the biggest challenges we had was executing the PR for the funeral services for George Floyd. We had 9 days to execute one of the biggest news stories in the world. We had never done an event of this magnitude let alone in 3 different cities. Handling over 500 media outlets from various countries was a new experience, but I’m so proud of my team as we stayed up day and night to assure it was done and the story was told in the correct manner.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
If you’re coming to Houston, you have to come visit Bar 5015 on Almeda, The Greasy Spoon Soulfood Bistro, The Galleria Mall, Lost & Found, The Buffalo Soldiers Museum, Kemah boardwalk, and Discovery Green.

Website: www.lemonlimelightmedia.com

Instagram: latorria_l

Linkedin: LaTorria Lemon

Twitter: latorria_l

Image Credits
Andre Kelly & Right Time Solutions

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