We had the good fortune of connecting with LUIS VELASQUEZ and we’ve shared our conversation below.
Hi LUIS, what is the most important factor behind your success?
We all come to this life with some talents. Those talents later become skills – and then, a lifestyle. I do not remember the exact moment when I fell in love with what I do, but for sure, at that moment, I also earned the most important ability in whatever journey you could start – Perseverance. For me, Perseverance is the key that opens all the closed doors that you might find around your life/career. Perseverance is persisting in doing something despite difficulty or delay in achieving success, so whatever is the achievement you are looking for, no matter how difficult or hard, it could be the path to get wherever you want to go. I consider myself very persistent, and this is the advice that I always give to my daughters – Perseverance is the only thing that they should never lose. You keep on learning because it involves the voluntary continuation of a goal-directed action despite the presence of challenges, difficulties, and discouragement. Perseverance is a strength that has helped my success come true.
What should our readers know about your business?
I started my tuition on advertising and marketing almost 20 years ago. In these past years, I decided to start a very exciting project with a friend of mine – who later became my wife. Our goal was to build and grow a new branding agency. Because we experienced some major challenges, we decided to start over in another state, moving our headquarters from Florida to Texas (we love living in Texas) but also as a way to learn different and alternative ways to make our agency stand out. With these new challenges in mind, we launched LV Branding, a branding-based agency with a strong vision of the future. And to be honest, there´s no better moment to start than now. These days of the “new normal” has made this project even stronger. LV branding has everything in house, from brand strategies, user personas specialists, User Experience design to customize audiovisual content creations that allow us a fast turnaround, thanks to our automation -based system that allows our clients to get the results they want in a period of time that in some cases could be two days. Time is so valuable, so a fast response and preserving high quality is absolutely essential. LV Branding is a new way to get the highest quality without the limitation of time or budget but is also an agency capable of offering you knowledge/learning in the form of coaching/consulting, training, and products. We understand the economy today, and we are ready to apply our knowledge to help companies grow consistently.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
4) Houston is an amazing place to visit, it is the place where food is the protagonist. If you come here, you must try Ramen. Jinya is a great restaurant to try it. If you are more of an Italian cuisine lover, “Gypsy poet” is the place! If you are burger-obsessed, you have to go to “Pits Burger”, an amazing place to taste a great burger, from the impossible vegan-based, crispy chicken or the traditional beef burger, you have to go there. Another fantastic place to visit is The Woodlands. You can also visit the Houston City Market or River Oaks Mall. If you come to Houston, you’re definitely going to have a very good time!
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
This is an amazing moment to learn. The Learning age is here, and it´s here to stay. Thanks to the new amazing ways to learn, possibilities are endless. People broadcasting amazing content, incredible stories that engage other people to polish, and boost their content – finding mentorship today is easier than ever before! I consider myself a very curious person, always looking for new ways to improve professionally, from strategic communication to advanced marketing techniques. I also use exciting techniques to take stunning photos. I always strive for the perfect shot on my camera! My favorite hobby is definitely exploring the world, which gives me an excuse to come up with new methods, to delight the people that enjoy my work. In this search for knowledge, I have found awesome people that are doing a great job for the community in their respective fields of study. Such is the case of Martin Botvidsson, a super talented commercial photographer from Sweden who delights me with his amazing content and teaching techniques via YouTube. The people from “The Futur” are also an incredible source for learning, with very high-quality content and they’re also on YouTube. They are awesome people doing awesome work that without a doubt, makes this world a better place.