We had the good fortune of connecting with Malique Jenkins and we’ve shared our conversation below.

Hi Malique, we’d love to start by asking you about lessons learned. Is there a lesson you can share with us?
The most important lesson my business has taught me is that growth is necessary and you have to believe in yourself if you want to achieve greatness.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I have a brand called YobaApparel we strive to promote unity, diversity, and positivity through lifestyle and fashion. What sets us apart from others is that we stand for and represents more than just clothing. This brand is based off community and genuine energy. I’m most proud of the fact that this company is still running almost five years later, also the growth and experience that’s been gained since starting this business. I got to this point figuring out what direction I wanted to take my brand from there just making sure to grow my brand and to move more strategiclly. What helped me overcome challenges is never giving up, and remembering why I’m doing this supported me in the hard times. Having this brand has taught me that business is a lifestyle and not just numbers and products. I’ve also learned to pay more attention to detail and to keep a positive mindset through it all. I want the world to know that Yoba is not only a brand but a lifestyle through genuine energy. When it comes to fashion you can wear yoba to dress up and to dress down.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I would start with the Museum District starting with the art museum and memorial Hermann park seeing the arts and crafts of Houston is a really important feature of the city. We would then check out Montrose, the people are so friendly and the networking is guaranteed there mostrose is so diverse having many different people who are into and do different things. Then to eat I would take them to a good brunch restaurant called taste bar that is black owned and super yummy. We would then drive around the city seeing the different areas rice village, galleria area, thrd ward and downtown. We then would bike down buffalo bayou park and catch the breeze of the city winds.

Who else deserves some credit and recognition?
I would like to shoutout Denver Harbor Legend Chris Salazar and Thaddeus Jones who have helped me and been a significant part of the journey.

Website: www.yobaApparel.com
Instagram: www.instagram.com/yobaapparel
Twitter: https://twitter.com/yobaapparel
Youtube: YobaApparel
Other: Archive account @thelifeofyoba

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