We had the good fortune of connecting with Marreio Esters and we’ve shared our conversation below.
Hi Marreio, we’d love to start by asking you about lessons learned. Is there a lesson you can share with us?
The most important lesson that running Detroit the Barber has taught me is that customers are the heart of any business. I have the luxury of developing close relationships with each any every one of my customers but larger businesses don’t always have that benefit. I’m often asked if I’m going to expand DTB and I really hesitate because I love the ability to stay so close to all of the loyal customers and maintain those relationships. I naturally love people and meeting new people so I feel like my model is perfect for me on a personal and professional level. Customer service, customer appreciation and enhancing the customer experience is always top of mind because I know if it weren’t for my customer’s loyalty and mutual appreciation, I wouldn’t have the immense success that I have today.Let’s talk shop? Tell us more about your career, what can you share with our community?
I’m really proud of the hair replacement service that I’ve been perfecting over the last 5 years. It has been a major game changer for the business and allows me to bring an even more creative service as an offering. It was a long rough road with a ton of learning, classes, research, late nights and definitely some trial and error but the end of the learning process was extraordinary – I’d cultivated a skill that increased my income and really set the business apart and brought in even bigger opportunities. My client list has expanded into celebrities and VIPs who love the fact that I have a completely private setup and they know they won’t be spotted by anyone and don’t have to worry about being bothered by anyone while they’re getting their service. There were a lot of times that I wanted to give up but I kept pushing forward and in the end, the journey was so worth all of the struggle.If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
If my best friend was in town, of course I’d take him to Detroit the Barber to get the VIP treatment. I’d definitely hit some of my favorite restaurants like Morton’s for dinner downtown, Union Kitchen for brunch in Towne Lake and Joy Love Burger for a guilty pleasure lunch. I’d take them to The Address and Prospect Park to hang out at night and show them the Galleria mall.Who else deserves some credit and recognition?
My customers! Each and everyone of my customers are so important to me and they are truly the reason for my success. There are hundreds of other barber shops that they could visit but they still choose me. I have customers who drive 20, 50, 200 miles away to come to my shop and I so appreciate them. Many of my customers have become friends of mine and most of these guys I would have never met if it weren’t for the business. My customers are also great and encouraging me, lifting me up and expressing their appreciation for me. I honestly could not ask for a better client base and I always want to be sure that they all know how much I appreciate them and how important they are to myself and my family.