We had the good fortune of connecting with Minely Carmona and we’ve shared our conversation below.
Hi Minely, we’d love to hear more about how you thought about starting your own business?
A few years ago I realized there was a community on Instagram for tarot readers so I started doing readings to make some cash on the side. From there, as a former fashion and art school student, I always knew I wanted some type of business in designing or selling accessories and apparel. So I got the idea to grow my shop by combining my love for mysticism and passion for bohemian glam. It has some growing to do, but we still offer tarot readings and sometimes share helpful insights on living intentionally by using natures magic. We use the changing of the seasons, phases of the moon, solar eclipses, equinoxes etc. as means for celebrating and manifesting. When I started expanding my business I had girls like my younger self in mind. Girls that grew up Catholic with immigrant parents who still used folk magic like egg limpias and red string bracelets to ward off the evil eye. Even the offerings and countless rosaries dedicated to La Virgen de Guadalupe, who has Aztec origins as the goddess Tonantzin, is a form of magick in itself. Little did we know we were born into a ritualistic lifestyle and now have this rite of passage that lets us combine our magickal roots with all these tools like crystals mined from our own earth, candles to resemble the fire of our intentions, herbs to heal us and purify our sacred space, or enchanted jewelry to charm ourselves with. Those little gold talismans that we wore since birth brought us protection and good luck. Pink Moon Mexicana celebrates the magick in glamour, the adrenaline of being dolled up, singing, dancing, laughing under the light of the moon and connecting to the divine feminine within.
What should our readers know about your business?
We’re a mystic boutique, we believe there’s meaning and magick behind the things we do and wear on a daily basis, especially when we’re celebrating. Crystals, herbs, talisman jewelry and tarot card readings are just the start for us. We plan to eventually incorporate some unique clothing items and a larger variety of accessories as well as herbs and crystals. Being that Texas can be a bit conservative, you don’t see too many shops like Pink Moon Mexicana. I feel that with any business based off mysticism, you’re always going to come across those who’s beliefs don’t align with what you’re doing and will automatically label it as dark and scary. This business provides an outlet for us to talk about the taboo and mysteries of life so we’re happy more people in Houston are showing interest. I’ve learned that consistency and patience is key, the right people and supporters will come along when you’re doing what you love most because it’s the path that’s meant for you.
We did our first pop up last month (during summer solstice) it was perfect. We met so many people that connected with our shop. We’re doing our 2nd one this month, and hopefully a lot more in the near future.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
We’d go to Bar Bohmeme, Ive been wanting to attend their Sunday Drag Brunch. I hear it’s so much fun. Definitely go shopping on Westheimer, theres so many cute vintage clothing shops. Cole’s flea market in Pearland is huge and my personal favorite. There’s also a lot of amazing botanicas and yerberias on Airline that we’d have to go to. Thirteen would be a destination for dinner as well as Bravery Chef Hall, because it has quite a few great places to eat. Also getting raspas and hot Cheeto pie from any Tampico location is a must!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
All my friends and family that put up with my constant need to dive into mysticism. They’ve shown so much support and encouragement. As well as those who have spread the word and brought us new customers and people who vibe with our shop.
First photo by Juan Gonzales. Instagram: @jpeg.jmg