We had the good fortune of connecting with Naomi Leday and we’ve shared our conversation below.
Hi Naomi, what principle do you value most?
To me, it’s all about integrity. Integrity is rooted within my core values as I’m a very honest and truthful person to everyone; including myself. I apply this to my business and my brand. I would not put out any products that I don’t think are great or exceptional. I have to be honest and think, “Would I buy this?”. Sometimes the answer is ‘no’, and that’s alright. That’s the kind of accountability I hold myself to. I want everyone to see my brand and know that’s me and say, “That’s Doll’N Pop Luxury Cosmetics”.
Let’s talk shop? Tell us more about your career, what can you share with our community?
This brand is literally my pride and soul. I’m most proud and excited to even have the opportunity to speak of Doll’N Pop. It’s surreal to me that I have a cosmetic line even while still working my regular full time job to support my business. It’s definitely not easy, especially running my business on my own. This is all me and I’d be lying by if I said there weren’t any obstacles that have knocked me down from time to time. If my faith was not the size of a mustard seed, I’d have given up a long time ago; good thing my faith is far greater than that. The biggest lesson I’ve dealt with is having to take risks at any given moment. Deshauna Barber said it best, “Do not fear failure, but be terrified of regret…”. I’m not someone that wants to have any regrets. This brand is my second baby. We cater to all ethnic backgrounds and have many varieties of lip shades. At Doll’ N Pop we believe, wholeheartedly, that everyone is beautiful inside and out and that you should wear your confidence like you wear makeup!
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
My friends and I are the go-with-the-flow type. If I had to plan a day we would most definitely do brunch at Bisou in the River Oaks area, bar hop in Midtown or Greater 3rd Ward area, and then eat at Mastros, or any other upscale Restaurant. We’d finish the day biking at Buffalo Bayou Park and having wine night at Max’s Wine Dive.
Who else deserves some credit and recognition?
Absolutely! I’m beyond blessed to have an amazing support system that I can always count on for encouragement. Undoubtedly my mother, Christina Hassan, planted the seed of this entrepreneurial journey. When I was younger,I would be so amazed watching her do her own makeup before leaving for the day or having a night out and she would have me wanting to do my makeup, too. My mom was genuinely happy for me when creating Doll’N Pop Luxury Cosmetics knowing that developing a cosmetic line would fit my personality and style the best. She’s even supported my financially when needed and I cannot thank her enough for believing in me. Someone else that deserves recognition is my fellow girl boss, Watisha, founder of GorgeousHerHair. She’s definitely helped me invent my own path with Doll’N Pop. Watisha has encouraged me to keep pushing myself and that she’ll always be there for me. When I’m feeling uninspired she always tells me, “Paint a picture of where we WILL be in the next few years”, like your so right. Because of her, I know I can give it my all. No matter the ups and downs ahead, God did not give me this vision for nothing. These women have truly inspired me and my love for makeup.