We had the good fortune of connecting with Natasha Dadwani and we’ve shared our conversation below.
Hi Natasha, how do you think about risk?
Entrepreneurship is fundamentally all about taking risks. It is about trying new ways of doing something and solving a problem that nobody else before you thought about solving. I believe in order to succeed or starting a new business you need to change your mindset, Almost be naive about the risks involved and be so passionate about your vision that you believe it will work. You believe in your vision, backed up by 100’s of hours of research backing that idea that no fear stops you from doing what you believe is possible. And of course when things don’t work, because I promise you they won’t 90% of the time in the beginning, you quickly pivot and tackle it from a different angle, but you do not lose focus. For me personally, risks is the driving force to every project I have started. It’s the monotony that scares me.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
So I started BURDLIFE, (it means a young lady in Scottish, and is every young lady and her tiny box of jewelry) all by accident. The happiest accident of my life. I’ve always been a peoples person and love dressing up and dripping myself in my moms & grandma’s jewelry, but never thought about doing it as a career. In the beginning, all I knew was I loved jewelry, but no idea how to make it or even where to start. Initially, I would only buy pieces already made to get a feel of if I even loved selling as much as wearing them. After a year or so of gaining a momentum I dug deep into learning everything. I became a student and would spend endless hours watching youtube videos or taking random classes of how to even bead a necklace. I wanted to learn everything. I would crush stones to see whats even inside them and how to tell a fake one by just holding it. What really sets me apart and my brand is that I am not trying to sell them something I wouldn’t wear. I would never wear fake jewelry, and hence I don’t work with metals that are anything, but 18k GF or only precious authentic stones (soon also launching 14k – 18k gold). When you see me at markets, 7 out of 10 of my customers are getting custom jewelry made right there and then, because I want the necklace or the bracelet to fit them perfectly. I take so much pride in my customer service that you would never feel like you have to wait for a response and I always delivery more than I promise.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
In HTX? Oh gosh, I am such a planner and this excites me. So let’s say you’re coming into town and only here from Thursday – Sunday. I’d first of all, pick you up and take you to my place where I’d already have a meal prepped (I love to cook and can cook up a feast), you could rest up and then we’d hit up El Tiempo for some fajitas and margaritas. The next day take a cycling class, chill by the pool and go to a drive-in theatre ( I am obsessed with that right now), Saturday you have to go visit The Rustic in Post Oak and a delicious brunch at Postinos or Common Bond. Sunday brunch is a must at Indianola.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Oh this is a loaded question. Quite honestly, it’s my community and the customers who deserve all the credit. They’re the ones who put in the orders or followed me to each and every market and encouraged me to keep going. Also, reminding me when I forgot how badly I asked for, for the things I have today.