We had the good fortune of connecting with Nicole Booz and we’ve shared our conversation below.
Hi Nicole, how do you think about risk?
When I think about taking risks, I usually make a weighted pro/con list. I consider what I have to lose, but also what I have to gain and how each of those things play against each other. I also remind myself that there are no guarantees no matter what decision you make. I think about all possible outcomes – if I’m okay with the worst possible outcome of a decision, I have no problems making a choice. But if I do, then I can consider how to mitigate that risk with the decisions I make. In terms of my life and career, I think taking risks has helped me up level my career time and time again. Even starting my business in the first place was a risk — but what did I have to lose for not trying? Moving cross-country twice has also been a risk but so far it has paid off both times. With taking a risk, I might not lose anything but I probably won’t gain anything either.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
My primary business is an online magazine called GenTwenty. It is a multi-contributor platform dedicated to providing actionable insights and firsthand experiences to today’s twenty-somethings. Written primarily by women in their twenties, our goal is to help make the twenty-something decade as powerful as it can be. In digital media, one of the hardest challenges is remaining true to your vision. It’s easy to get caught up in trends and what other people think your business should be. One lesson I’ve learned along the way is that my business is most likely to grow when I put my head down, put my blinders on, and do the work. No matter what other people say about your business, at the end of the day it is yours, and can be run any way you like – there’s not one way to do it.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I lived in Seattle, WA for almost 9 years and much newer to my current area in Pennsylvania, so I’ll cover my favorite Seattle spots. During a weeklong trip we’d hit up Portage Bay, Serious Biscuit, Oddfellows Cafe, Tilikum Place Cafe, Mr West, and Bounty Kitchen. For coffee in the city, we’d stop in at Storyville at Pike Place Market, Anchorhead, Moore Coffee Shop. We’d also end up at Top Pot, Shug’s Soda Fountain, and Hot Cakes for donuts and dessert. Lunch and dinner spots I love include Zeeks Pizza, Purple Cafe and Wine Bar, Honey Hole, and Tacos Chukis – there are so many more but those would definitely be on the list! We’d also visit Discovery Park, Lake Union Park, Pike Place Market, The Arboretum, The Museum of Flight, and Mercer Island.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I’d love to dedicate my shoutout to my Managing Editor and business partner Marina Crouse. She brings a powerful energy and invaluable insights to everything she does and it’s an honor to be in her orbit.