We had the good fortune of connecting with Patrice White and we’ve shared our conversation below.
Hi Patrice, what was your thought process behind starting your own business?
I have always been passionate about fashion and self expression. Fashion is a way to physically express your personality, a statement on who you are choosing to be in that moment! I love seeing women walk around boldly letting the world know who they are without even saying a word. Over the years, I have noticed that the really cute clothing selection for my curvy ladies was slim. I believe everyone deserves to look amazing, regardless of current “beauty standards.” A year ago I seriously began thinking about starting an online boutique that caters to most women, but I didn’t know where to start. Self-doubt also kicked in because I knew there were so many other people in this industry. I put the idea on the back burner for a while. When 2021 began, I made the decision to seriously pursue my dream. I launched my online boutique, Chelle Boutique, on June 21, 2021. My boutique caters to women sizes Small to 3X. The styles are versatile and can be worn in many different settings.
What should our readers know about your business?
I have been in business for 4 months and it has been a huge learning curve. I have found out which strategies work and which ones are a waste of time and money. I’ve been learning different ways to reach my customers and ways to improve my marketing techniques. The biggest lesson I’ve learned is that I cannot do everything on my own, especially with this being a new territory for me. I really had to rely on all resources available to me, including business professionals, and allow myself to be teachable so that I could increase the success of my business.
Chelle Boutique was founded upon the ideal of keeping the multi-faceted woman dressed and ready for anything life hands her way; whether that be work, a spontaneous vacation, date night, or getting a drink with your girls. I believe you should look and feel great in whatever you choose to wear. Chelle Boutique offers unique and trendy pieces at affordable prices. The outfits will ensure that you stand out from the crowd without having to break the bank. I also believe in dressing EVERY woman, no matter their shape or size.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
There are so many amazing places in Houston. I’ve lived here my entire life and I’m still find new things to do. I love to find and support local black owned business, especially restaurants. Food is my love language. Trez Art and Wine Bar is a good place to visit if you’re looking for good food and a nice vibe. A night time bike ride with Let’s Do This Houston is always a good time.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My family and friends have played a major role in my success. They are so supportive and encouraging. I specifically want to shout out my sister, Phylicia, and my best friend, Courtney. They have been pivotal in my success. They are constantly there for me helping with anything I need. My sister makes me feel like I am capable of anything and I love her for that. I truly appreciate them both for everything. I also want to shoutout 5 of the best friends anyone could ask for, Keyera, Kristin, Desirae, Ashlee, and Leslie. I know I can always count on them to be there to help me and support my dreams. I am also truly grateful for all of the lovely ladies who help me by modeling! They are the best!
Other: Pinterest: @chelleboutique_