We had the good fortune of connecting with Paul Chavez and we’ve shared our conversation below.
Hi Paul, we’d love for you to start things off by telling us something about your industry that we and others not in the industry might be unaware of?
Making money in the music industry is a far away dream. You’re lucky to make your money back on releases – be it digital or physical. People – and bands – often think record labels are swimming in cash after a release – but that’s far, far from the truth as there are so many costs in getting an album to market and then getting it in front of buyers.
What should our readers know about your business?
The records I release are like works of art. I work closely with the bands to release their vision for the album to make it something special and stand the test of time. A record will be around far longer than the band (and label) so I encourage bands to think very carefully about all the details – the paper stock of the jacket, the colour of the record vinyl, any inserts, everything. The ultimate goal is for the fan (both new and long time) to hold this record and really treasure all the thoughts and details. It’s that attention to the final product that sets Artificial Head apart from many labels. It’s certainly not the easy route as it takes long conversations and me hunting out how to achieve the artist/band’s wishes.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
If we were not in the midst of a global pandemic – I would certainly take them to the local record stores like Vinal Edge, Sound Exchange and Cactus Music. The food in Houston is world-class – so I would recommend trying all types of curry places, Korean bbq, Vietnamese places, or even Lucy’s Ethiopian. If they are into nature – the Houston Arboretum & Nature Center would be a key stop. If they had a little more time, I would have them visit Joe Ortiz who is one of my favorite Houston visual and sound artists. The museums are all outstanding, so I would make a point to at least stop by one of them for a few hours to decompress.
Who else deserves some credit and recognition?
Richard Jones from Sheltered Life PR. Without his patience, attention to detail, and industry insight – I would have sank long ago!
All photos by Paul Chavez