We had the good fortune of connecting with Porsche’ Shanell and we’ve shared our conversation below.

Hi Porsche’, we’d love to hear more about how you thought about starting your own business?
Growing up African American proper skincare is not something that is commonly taught. A typical routine was grabbing your bar soap and vaseline which is wrong on so many levels. Now skincare has become a trend but, the information and product that trend is not always what is best. Skincare is not one size fits all and many suggestions and products that are out there are damaging. The real issue boiled down to a lack of knowledge in the community, so I decided to invest in my Esthetics License and I’ve created a Skincare line that caters to the Woman of Color looking to gain confidence in taking control of their skincare journey with proper knowledge and clean products.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
PurEuphorix is my second child! I’ve watched it grow and evolve so much in 1 year into something that I can honestly say that I am proud of what it’s becoming. I’m most proud of the fact that not only has God placed me in a position to help others but the fact that people seek and trust me to help them. For me, that brings on excitement because that means I’m being fruitful with my gifts and talents. Starting out it was hard for me to find my space like I mention I just recently came into a place of balance once I invested in my Mimi lol, working with my coach has helped me level up it was the best decision I’ve made so far when it came to my business. The best thing you can do is invest in someone who has already overcome the many obstacles in business and can give insight and direction. Trying to figure it out on your own will cost money and valuable time where you could be doing it right and making money. I believe my brand will be known within the community not only for the quality products that work but also for my knowledge that I offer and the patents and time that I give to my customers. It takes away the moments of wondering exactly what is in this product and second-guessing if a product is what’s best for your skin. Yes, I have my products separated into kits available for purchase that are labeled for your skin’s needs but I make it a point to be available for my customers no matter what questions or concerns they may have on their skin’s needs with an affordable personal consultation or a quick chat on my site or DM.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I’m a laid back type of gal that loves the arts, good food, and nature lol, so we would definitely end up at my favorite spot Herman Park posted by the lake having a picnic that will be full of goodies from HEB lol. Then after that, we would head over to the different museums and catch some of my favorite and a few new and interesting exhibits. Of course on a Tuesday we’d head over to TurkyLeg Hut for some great food and music, and find out where all the great talents are performing that week. I would defiantly have to do a night at Axlerad and Brunch at Trez Art and Wine Bar. Who else deserves some credit and recognition?
I would love to shout out to my family of course, for allowing me to be me and follow the purpose God has placed over my life. But, I honestly would not be in the mental space I am today without my business coach Mimi Taylor better known as Mimi The Planner. I feel like I met her at the perfect time, my business was in transition and I had no real direction. Mimi got me ALL the way together and helped me stop limiting myself and really shoot for the top not only when it came to my business but my capabilities as a Black Woman entrepreneur.

Website: www.PurEuphorix.com

Instagram: @PurEuphorix

Twitter: @PS_Tru

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