We had the good fortune of connecting with Quia Brown and we’ve shared our conversation below.
Hi Quia, do you disagree with some advice that is more or less universally accepted?
I disagree with the notion that job longevity is necessary when working full time. Past generations have valued working at one company for 10, 15 and 20+ years because it shows loyalty and commitment, but I believe that this ideal tends to trap employees in a company with very little growth especially as today’s employers look for experience and skill more so than how long one has stayed with a company. I’m not opposed to staying with a company long term if there is room for growth, positive company culture. competitive benefits, etc. but the benefit of moving companies every few years is the ability to expand your skillset, understand how various brands and companies operate and the most sought after, an increase in pay.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I graduated from the University of Houston with my BA in Communications, concentrating in PR. After graduating, I started working at an advertising agency as a PR intern and was eventually presented with a position managing influencer campaigns with a large haircare brand. Influencer marketing is a very distinct and niche industry! While most are still focused on traditional marketing, working with social media influencers to tap into the marketing space and scale your business is a very direct way for brands to connect and engage with their costumers. Influencers, who have followers that share similar interests as them, will share/promote a brand’s product or service to their followers that trust them/ their opinion. In this field you have to be able to pay close attention to detail, its more than watching IG videos every day. We report on performance metrics, make hypotheses and brainstorm on how we can build a compelling campaign to get our targeted audience’s attention. I ultimately see myself working in the social impact field, so being able to communicate with various online thought leaders of different races, genders, religions, abilities etc. puts me in the right direction.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I LOVE to eat so have obviously scoped quite a few restaurants in Houston! BreaKfast Klub BB’s Cafe Turkey Leg Hut Snooze Frenchy’s Chicken Shipley’s Black Walnut Bar/Food Present company Grooves Seaside Lost & Found
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Shout out to Aris Brown, Chynell Lee, Sofia Cacho, Ashlyn Alter, Rosaura Martinez – A few people in my life that have contributed to my professional growth and saw the powerhouse in me that I see in myself. Appreciate the support!